Ontario Apple Production, Price and Farm Value by Marketing Channel, 1994-2012



2012
Marketing Channel
Marketed Production ('000 lbs) Percent of Production (%) Transaction Price (cents/lb) Total Transaction Value ($'000) Grower Price (cents/lb) Total Grower Value ($'000) Average Marketing Costs (cents/lb)
Processing into Juice
6,110
9.7
10.0
611
10.0
611
0.0
Processing into Non-Juice
11,441
18.1
25.5
2,922
23.7
2,716
1.8
Total Processing
17,551
27.8
20.1
3,533
19.0
3,327
1.1
Fresh Market
45,592
72.2
57.1
26,037
51.5
23,487
5.6
Total
63,143
100.0
46.8
29,570
42.5
26,814
4.3

2011
Marketing Channel
Marketed Production ('000 lbs) Percent of Production (%) Transaction Price (cents/lb) Total Transaction Value ($'000) Grower Price (cents/lb) Total Grower Value ($'000) Average Marketing Costs (cents/lb)
Processing into Juice
56,608
15.7
5.8
3,255
5.8
3,255
0.0
Processing into Non-Juice
41,404
11.5
16.3
6,733
14.5
5,988
1.8
Total Processing
98,012
27.1
10.2
9,988
9.4
9,243
0.8
Fresh Market
263,036
72.9
29.5
77,652
22.4
58,877
7.1
Total
361,048
100.0
24.3
87,640
18.9
68,120
5.3

2010
Marketing Channel
Marketed Production ('000 lbs) Percent of Production (%) Transaction Price (cents/lb) Total Transaction Value ($'000) Grower Price (cents/lb) Total Grower Value ($'000) Average Marketing Costs (cents/lb)
Processing into Juice
46,055
15.4
5.0
2,303
5.0
2,303
0.0
Processing into Non-Juice
33,692
11.3
15.6
5,242
13.8
4,636
1.8
Total Processing
79,747
26.7
9.5
7,545
8.7
6,939
0.8
Fresh Market
219,422
73.3
26.1
57,344
19.6
42,949
6.6
Total
299,169
100.0
21.7
64,889
16.7
49,888
4.9

2009
Marketing Channel
Marketed Production ('000 lbs) Percent of Production (%) Transaction Price (cents/lb) Total Transaction Value ($'000) Grower Price (cents/lb) Total Grower Value ($'000) Average Marketing Costs (cents/lb)
Processing into Juice
80,000
20.4
5.5
4,400
5.5
4,400
0.0
Processing into Non-Juice
38,757
9.9
14.7
5,680
12.9
4,982
1.8
Total Processing
118,757
30.3
8.5
10,080
7.9
9,382
0.6
Fresh Market
273,627
69.7
26.4
72,352
19.5
53,375
6.9
Total
392,384
100.0
21.0
82,432
16.0
62,757
4.9

2008
Marketing Channel
Marketed Production ('000 lbs) Percent of Production (%) Transaction Price (cents/lb) Total Transaction Value ($'000) Grower Price (cents/lb) Total Grower Value ($'000) Average Marketing Costs (cents/lb)
Processing into Juice
100,596
27.0
5.5
5,533
5.5
5,533
0.0
Processing into Non-Juice
48,092
12.9
14.1
6,779
12.3
5,913
1.8
Total Processing
148,688
39.8
8.3
12,312
7.7
11,446
0.6
Fresh Market
224,556
60.2
28.1
63,154
22.6
50,666
5.6
Total
373,244
100.0
20.2
75,466
16.6
62,112
3.5

2007
Marketing Channel
Marketed Production ('000 lbs) Percent of Production (%) Transaction Price (cents/lb) Total Transaction Value ($'000) Grower Price (cents/lb) Total Grower Value ($'000) Average Marketing Costs (cents/lb)
Processing into Juice
157,151
31.7
5.5
8,643
5.5
8,643
0.0
Processing into Non-Juice
43,937
8.9
13.7
6,023
11.9
5,232
1.8
Total Processing
201,088
40.6
7.3
14,666
6.9
13,875
0.4
Fresh Market
293,896
59.4
26.4
77,589
19.8
58,173
6.6
Total
494,984
100.0
18.6
92,255
14.6
72,048
4.0

2006
Marketing Channel
Marketed Production ('000 lbs) Percent of Production (%) Transaction Price (cents/lb) Total Transaction Value ($'000) Grower Price (cents/lb) Total Grower Value ($'000) Average Marketing Costs (cents/lb)
Processing into Juice
130,959
34.1
5.5
7,203
5.5
7,203
0.0
Processing into Non-Juice
60,443
15.7
12.7
7,676
10.9
6,571
1.8
Total Processing
191,402
49.8
7.8
14,879
7.2
13,774
0.6
Fresh Market
192,835
50.2
24.7
47,630
19.1
36,736
5.6
Total
384,237
100.0
16.3
62,509
13.1
50,510
3.0

2005
Marketing Channel
Marketed Production ('000 lbs) Percent of Production (%) Transaction Price (cents/lb) Total Transaction Value ($'000) Grower Price (cents/lb) Total Grower Value ($'000) Average Marketing Costs (cents/lb)
Processing into Juice
158,309
37.1
6.4
10,141
6.0
9,518
0.4
Processing into Non-Juice
39,360
9.2
11.9
4,666
10.1
3,970
1.8
Total Processing
197,669
46.4
7.5
14,807
6.8
13,488
0.7
Fresh Market
228,731
53.6
22.2
50,767
16.2
37,063
6.0
Total
426,400
100.0
15.4
65,574
11.9
50,551
3.4

2004
Marketing Channel
Marketed Production ('000 lbs) Percent of Production (%) Transaction Price (cents/lb) Total Transaction Value ($'000) Grower Price (cents/lb) Total Grower Value ($'000) Average Marketing Costs (cents/lb)
Processing into Juice
145,451
35.4
6.8
9,912
6.0
8,726
0.8
Processing into Non-Juice
42,994
10.5
12.9
5,551
11.7
5,009
1.3
Total Processing
188,445
45.9
8.2
15,463
7.3
13,735
0.9
Fresh Market
222,048
54.1
27.8
61,771
21.1
46,880
6.7
Total
410,493
100.0
18.8
77,234
14.8
60,615
3.9

2003
Marketing Channel
Marketed Production ('000 lbs) Percent of Production (%) Transaction Price (cents/lb) Total Transaction Value ($'000) Grower Price (cents/lb) Total Grower Value ($'000) Average Marketing Costs (cents/lb)
Processing into Juice
105,486
27.3
7.0
7,369
6.2
6,527
0.8
Processing into Non-Juice
49,901
12.9
10.8
5,384
10.2
5,094
0.6
Total Processing
155,387
40.1
8.2
12,753
7.5
11,621
0.7
Fresh Market
231,665
59.9
29.8
69,029
24.8
57,460
5.0
Total
387,052
100.0
21.1
81,782
17.8
69,081
3.2

2002
Marketing Channel
Marketed Production ('000 lbs) Percent of Production (%) Transaction Price (cents/lb) Total Transaction Value ($'000) Grower Price (cents/lb) Total Grower Value ($'000) Average Marketing Costs (cents/lb)
Processing into Juice
83,336
29.2
9.0
7,480
7.9
6,550
1.1
Processing into Non-Juice
36,745
12.9
12.5
4,579
11.5
4,229
1.0
Total Processing
120,081
42.1
10.0
12,059
9.0
10,779
1.0
Fresh Market
164,952
57.9
31.1
51,367
22.2
36,590
8.9
Total
285,033
100.0
22.3
63,426
16.6
47,369
5.6

2001
Marketing Channel
Marketed Production ('000 lbs) Percent of Production (%) Transaction Price (cents/lb) Total Transaction Value ($'000) Grower Price (cents/lb) Total Grower Value ($'000) Average Marketing Costs (cents/lb)
Processing into Juice
181,028
34.1
5.7
10,274
4.6
8,280
1.1
Processing into Non-Juice
43,408
8.2
8.3
3,584
8.1
3,505
0.2
Total Processing
224,436
42.2
6.2
13,858
5.3
11,785
0.9
Fresh Market
307,109
57.8
27.2
83,572
16.1
49,414
11.1
Total
531,545
100.0
18.3
97,430
11.5
61,199
6.8

2000
Marketing Channel
Marketed Production ('000 lbs) Percent of Production (%) Transaction Price (cents/lb) Total Transaction Value ($'000) Grower Price (cents/lb) Total Grower Value ($'000) Average Marketing Costs (cents/lb)
Processing into Juice
201,760
34.8
7.2
14,557
6.0
12,148
1.2
Processing into Non-Juice
58,639
10.1
9.3
5,456
8.2
4,795
1.1
Total Processing
260,399
44.9
7.7
20,013
6.5
16,943
1.2
Fresh Market
319,153
55.1
24.2
77,224
13.3
42,563
10.9
Total
579,552
100.0
16.8
97,237
10.3
59,506
6.5

1999
Marketing Channel
Marketed Production ('000 lbs) Percent of Production (%) Transaction Price (cents/lb) Total Transaction Value ($'000) Grower Price (cents/lb) Total Grower Value ($'000) Average Marketing Costs (cents/lb)
Processing into Juice
277,176
37.9
4.2
11,505
4.0
11,026
0.2
Processing into Non-Juice
89,556
12.3
8.3
7,393
8.0
7,181
0.2
Total Processing
366,732
50.2
5.2
18,898
5.0
18,207
0.2
Fresh Market
363,768
49.8
22.7
82,626
15.2
55,164
7.5
Total
730,500
100.0
13.9
101,524
10.0
73,371
3.9

1998
Marketing Channel
Marketed Production ('000 lbs) Percent of Production (%) Transaction Price (cents/lb) Total Transaction Value ($'000) Grower Price (cents/lb) Total Grower Value ($'000) Average Marketing Costs (cents/lb)
Processing into Juice
161,116
31.9
5.2
8,325
4.7
7,541
0.5
Processing into Non-Juice
51,223
10.1
12.0
6,135
11.5
5,868
0.5
Total Processing
212,339
42.1
6.8
14,460
6.3
13,409
0.5
Fresh Market
292,441
57.9
24.2
70,855
17.6
51,361
6.7
Total
504,780
100.0
16.9
85,315
12.8
64,770
4.1

1997
Marketing Channel
Marketed Production ('000 lbs) Percent of Production (%) Transaction Price (cents/lb) Total Transaction Value ($'000) Grower Price (cents/lb) Total Grower Value ($'000) Average Marketing Costs (cents/lb)
Processing into Juice
200,372
37.0
6.1
12,192
6.0
11,963
0.1
Processing into Non-Juice
35,780
6.6
13.2
4,720
12.7
4,536
0.5
Total Processing
236,152
43.6
7.2
16,912
7.0
16,499
0.2
Fresh Market
305,262
56.4
25.9
79,172
17.3
52,713
8.7
Total
541,414
100.0
17.7
96,084
12.8
69,212
5.0

1996
Marketing Channel
Marketed Production ('000 lbs) Percent of Production (%) Transaction Price (cents/lb) Total Transaction Value ($'000) Grower Price (cents/lb) Total Grower Value ($'000) Average Marketing Costs (cents/lb)
Processing into Juice
77,268
15.6
8.2
6,308
7.8
6,056
0.3
Processing into Non-Juice
40,951
8.2
14.9
6,090
13.9
5,700
1.0
Total Processing
118,219
23.8
10.5
12,398
9.9
11,756
0.5
Fresh Market
378,512
76.2
17.7
67,124
16.5
62,581
1.2
Total
496,731
100.0
16.0
79,522
15.0
74,337
1.0

1995
Marketing Channel
Marketed Production ('000 lbs) Percent of Production (%) Transaction Price (cents/lb) Total Transaction Value ($'000) Grower Price (cents/lb) Total Grower Value ($'000) Average Marketing Costs (cents/lb)
Processing into Juice
208,644
34.2
6.1
12,707
5.6
11,729
0.5
Processing into Non-Juice
38,681
6.3
13.2
5,095
11.7
4,527
1.5
Total Processing
247,325
40.5
7.2
17,802
6.6
16,256
0.6
Fresh Market
362,941
59.5
17.7
64,394
16.1
58,595
1.6
Total
610,266
100.0
13.5
82,196
12.3
74,851
1.2

1994
Marketing Channel
Marketed Production ('000 lbs) Percent of Production (%) Transaction Price (cents/lb) Total Transaction Value ($'000) Grower Price (cents/lb) Total Grower Value ($'000) Average Marketing Costs (cents/lb)
Processing into Juice
215,072
42.7
4.4
9,457
4.2
9,084
0.2
Processing into Non-Juice
25,001
5.0
11.7
2,930
10.9
2,737
0.8
Total Processing
240,073
47.6
5.2
12,387
4.9
11,821
0.2
Fresh Market
264,014
52.4
16.3
42,973
14.6
38,603
1.7
Total
504,087
100.0
11.0
55,360
10.0
50,424
1.0

Note: Transaction price and value is the amount received by the grower including all bonuses and premiums received. Grower price and value is the amount received by the grower less marketing costs (I.e. storage, packaging, transportation, etc.).

 

Reference: Ontario Apple Growers (OAG) annual report; Apple Marketing Survey, OMAFRA


Author :  
Siva Mailvaganam - Statistician - OMAF/MRA
Last Reviewed :  
15 April 2014
For more information:
E-mail: stats.omafra@ontario.ca