Table of Contents
"Clear Writing" is a way of presenting information so that it is easy for everyone to read and understand. Clear Writing considers how the material looks, as well as what it says. Clear Writing prevents misunderstanding between you and your reader by avoiding jargon and technical terms.
Millions of people do not read well. The International Adult Literacy and Skills Survey surveyed the literacy skills of adult Canadians in 2003. The survey results show that material that is clear and easy to read can be used by a wider audience. Changing the way we write can make it easier for many more people to get information.
Clear Writing makes material easier to understand for:
Clear Writing saves time because it avoids misunderstanding and errors. It gets the job done the first time.
Here are some commonly given reasons:
Literacy is not a problem for our audience.
Any material that is written for the general public should be clear and easy to read, since as many as 41% of Canadian adults have difficulty reading print materials. See sidebar on Canadian literacy levels.
It will insult people who read well.
People who read well can find information more quickly from materials that are clear, focused on the main ideas and well designed.
What we have to say cannot be written simply. We have to use technical language.
When material is written for the general public, the writer must explain technical terms so that more people can understand.
If I write simply, people will not respect my expertise.
Many people believe that difficult language gives the writing more importance or makes it better. Unfortunately, it only makes it harder to read.
Literacy Levels for Canadians
Source: International Adult Literacy and Skills Survey (IALSS, 2003)
Ask yourself these questions before you begin to write:
Use the following guidelines on language and organization to help you write clearly.
Write directly to your reader
Incorrect: All staff employees are asked to submit their reports by the end of the year.
Correct: Have your work reports in by December 31.
Don't change verbs into nouns
Incorrect: Immunizing will be done twice a year.
Correct: We will immunize children each January and June.
Use the active voice - the subject does this action
Incorrect: The coffee pot must be washed.
Correct: You must wash the coffee pot.
Use a positive tone
Incorrect: Anyone not wearing a bathing cap will not be allowed in the pool.
Correct: You must wear a bathing cap while in the pool.
Avoid using jargon or acronyms
Incorrect: The new OMAFRA office has a boardroom that rural stakeholders can use.
Correct: The new office of the Ontario Ministry of Agriculture, Food and Rural Affairs (OMAFRA)
Explain difficult words in their context
Incorrect: Every season, your sprayer should be calibrated.
Correct: Every season, calibrate your sprayer by measuring the output of each nozzle to make sure that each one is putting out the same amount of spray.
Use headings that summarize the text
Correct: Information on New Government Grants
List instructions in order - first step first, second step second, etc.
The Annual Fall Clean-Up Day will be held on Saturday October the 20th from 9:00 a.m. to 3:30 p.m. at the Anyplace Township Dump.
Garbage must be brought in pick-up trucks or cars. No hazardous materials will be accepted at this time. All garbage must be unloaded by hand.
Organize your garbage with wood on top, then metal objects, then tires on the bottom. This dump is open to Anyplace Township Residents only.
Dumping charges will be $10 per vehicle.
Annual Fall Clean up Day
Anyplace Township Residents Only
Date: Saturday, October 20, 20XX
Time: 9:00 A.M. to 3:30 P.M.
Place: Anyplace Township Dump
Cost: $10 per vehicle
Load your vehicle in the following order from bottom to top:
* No hazardous materials will be accepted!
Avoid long, complicated sentences
Incorrect: A viable agricultural base strengthens the rural community and likewise, agriculture benefits from close ties to community, business, education, social and recreation facilities.
Correct: A viable agricultural base strengthens the rural community. Agriculture benefits from close ties to community, business, education, social and recreation facilities.
Use parallel construction in lists - phrase each item using the same grammatical form
The volunteer survey had the following suggestions: planning meetings should be held in the spring. Do all recruiting through the newspaper. We should conduct two fundraisers every year.
The volunteer survey had the following suggestions:
"Clear Writing" refers to more than just the way you write. The next step is to design the material so that your message stands out. You don't have to be a professional graphic designer. Many of these techniques can be done using a basic word processor and a little common sense.
Type Size and Style
Use serif type for text
Serif type has "feet" on the ends of the letters that move the reader's eye along the line, making it the best choice for paragraphs of text. Garamond is an example of a serif font.
Use sans-serif type for short headings.
Sans-serif type is suitable for headings and signs. Franklin Gothic is an example of a sans-serif typeface.
Do not use all capital letters in body text.
Using all capital letters makes text look too dense. People identify words and letters by shape.
Use bold type for emphasis.
Italics are difficult to read.
Use a legible size of type for body text
Some fonts are hard to read at small sizes than others. Choose a combination of point size and font that makes your body text easy for everyone to read.
Use graphics that enhance text
Graphics should help to break up the text, however, do not over-use graphics and clutter up your page.
Use a simple design
Do not try to add too many different fonts and styles over-design your material. Simple is best! It is easier to read and more effective.
Left-justified text (with uneven right margins) gives the reader's eye a rest at the end of each line and a point of reference to begin reading the next line.
Justified text (text with even left and right margins) can save room on the page and looks neater, but appears dense and is difficult to read.
Bullets and Boxes
Graphic elements such as bullets () and boxes can be used to organize text and draw attention to certain areas. Be careful to be consistent in how you use these or else they can be more confusing than helpful to your reader.
Too much text gives a dense appearance and sends two messages to the reader: "This is going to be hard to understand. This is going to be boring." Columns and wide page margins make your text easier to read.
For more information:
Toll Free: 1-877-424-1300