Community Immigrant Retention in Rural OntarioThe Community Immigrant Retention in Rural Ontario (CIRRO) initiative was developed to bring attention to the demographic forces at play in rural communities and to better understand and articulate the process of developing community newcomer attraction and retention strategies for economic development purposes. In the knowledge economy, a community's most valuable resource is its people; their skills, knowledge, experience and ability to innovate. This is what drives economic growth, sustains jobs and supports the services that contribute to quality of life. Economists call this resource 'human capital,' and it's not just high tech companies that are concerned about their human capital. Today, even traditional industries (farming, forestry, mining, construction) have become much more knowledge intensive, and that intensity grows year by year with the evolution of different technologies, materials and competitive forces. The Community Attractiveness Indicators for Newcomers is an analytical tool that provides information to help communities assess their ability to attract and retain sufficient human capital for economic development. This tool is a new component of the Community Immigrant Retention in Rural Ontario (CIRRO) program.
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