Community Immigrant Retention
in Rural Ontario
Why is CIRRO Important?
The Community Immigrant Retention in Rural Ontario (CIRRO) program
addresses the economic aspects of changing demographics in rural
communities. The program provides strategies and analytical tools
to help communities support their economic development initiatives
by attracting and retaining newcomers.
What is Community Immigrant Retention in Rural Ontario?
The CIRRO program is a strategic planning process designed to assist
communities in developing and implementing a newcomer attraction
and retention strategy. The program is designed for economic development
officers, municipal officers and anyone involved in community economic
There are four recommended steps that assist communities in maximizing
the results of their planning process.
- Community Engagement and Building Awareness -
Engaging a cross-section of stakeholders and community members
from the beginning of the process is critical to the success of
developing and implementing a newcomer attraction and retention
strategic plan. It is also important to build awareness and educate
the broader community of the demographic challenges that may affect
the local economy and businesses.
- Building Knowledge - When developing a newcomer
attraction and retention strategy, it is important to understand
the current state of your community. One of the recommended tools
to help build your knowledge is the Community Attractiveness Indicators
for Newcomers tool, which provides data to support planning efforts
and decision making.
- Planning and Taking Action - When
developing strategies and actions related to newcomer attraction
and retention, it is important to be aware of your community's
unique economic, social and cultural profile. Some recommended
approaches when developing your strategies and action plans include:
- A holistic approach that involves integrating newcomers
into economic, social, cultural and environmental aspects
of the community.
- Build on existing practices and make incremental improvements.
- Measuring Success - When implementing your
newcomer attraction and retention strategy measuring the results
is important so that you can effectively manage and adjust your
action plans in order to achieve long-term success. For more detailed
here to see the Performance Measurement Resources.
Why is it important?
The CIRRO program supports communities in human capital planning.
Human capital is the collective knowledge, skills and workforce
that drives productivity and economic growth in a community. It
includes the current workforce, future workforce from within the
community and newcomers who move to the community. The focus of
the CIRRO program is to support communities in developing and implementing
strategies to attract and retain newcomers in order to balance the
changing population, the needs for an educated workforce and to
sustain or grow their economy.
It provides information, tools and case study examples to help
communities attract and retain newcomers in support of economic
development initiatives including: succession planning, skills attractions
and business growth.
Resources for CIRRO:
- The CIRRO Guidebook offers strategies and best practices
that can help your community to attract and retain newcomers.
A number of resources are available and referenced throughout
the guidebook that can help your community plan these other components
of attracting and retaining newcomers.
- The Newcomer and Youth Community Indicators is the new
version of the Community Attractiveness Indicators for Newcomers
tool. It is an analytical tool that provides information to help
communities assess their ability to attract and retain sufficient
human capital for economic development. For more information go
to Newcomer and Youth
How do I get it?
If you are interested in the CIRRO program or would like to receive
a free copy of the CIRRO guidebook, or the Newcomer and Youth Community
Indicators tool, visit the following link to access a request
Economic Development Branch Advisors are available to provide
more information and advice on the CIRRO program. Contact an Advisor
or call the Contact Centre at 1-877-424-1300.