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Beyond the City Lights™
Rural Tourism Conference Series 2009

Author: Kathy Simpson - Rural Business Consultant/OMAFRA
Creation Date: 13 March 2009
Last Reviewed: 13 March 2009

Beyond the City Lights Rural Tourism Conference

Hosts
The 20th Annual Tourism Event and Brochure Swap
in conjunction with
Beyond the City Lights
Rural Tourism Conference
"Earth Day - 2009" - Wednesday April 22
"Down to Earth Tourism" at the Columbus Centre

Guided Bus Tour
Sponsored by the Town of Goderich
Explore the history of Goderich in all its spring freshness. Your one-hour guided bus tour will whisk you back in time as you visit one of the most historic areas in this part of Ontario. View majestic homes once owned by prominent citizens. See our newly developed waterfront and Blue Flag Beach. You may even see a freighter loading salt from the world’s largest salt mine. Make a special visit north of town for an up close view of the EPCOR Kingsbridge Wind Power Project hosted by EPCOR staff. Circle the Square which is actually an octagon… our unique downtown heritage shopping district. Once you visit Goderich, your heart will never leave!

Curator’s Private Tour of the Huron County Museum
Sponsored by the County of Huron
Step back in time and behind the scenes to gain an understanding and appreciation for the use of artifacts in exhibitions. Hear the stories of several unique artifacts in the collection. From large to small, hard to soft, each treasure shares one common characteristic. During your tour, you will have the opportunity to visit the Archival Stacks. This special storage facility holds Huron County records dating from the 1840s. Experience a glimpse of Central Storage and see the home for a vast variety of artifacts.
Limited to 15 participants
Closed-toe, flat footwear must be worn.

Architectural/Heritage Tour of Courthouse Square
Sponsored by the Town of Goderich
Local architect John Rutledge will lead you on a guided tour of this unique Heritage District in downtown Goderich. As you explore these streetscapes, John will share his vast knowledge of this built heritage. Enjoy a leisurely stroll and gain a new perspective and appreciation for the story that these spaces and places tell. The walk ends at the Huron County Museum for the return bus ride to the
Columbus Centre. Take this tour and find out why an eightsided square isn’t an oxymoron.
Limited to 30 participants
Remember to wear comfortable walking shoes/boots.

Guided Walk of the Maitland Woods
Sponsored by the Town of Goderich
Enjoy an informative walk through the serene trails of the Maitland Woods led by knowledgeable guides. This natural beauty located on the south edge of Goderich adjacent to the Columbus Centre, is rich in its variety of trees, plant life, birds, and includes creeks and ponds. Come spend part of Earth Day up close with “mother nature”. She is sure to surprise you!
Please wear appropriate footwear for hiking.
Limited to 25 participants

Agenda

Time
The Columbus Centre, Goderich
Facilities sponsored by the Town of Goderich
and the Ontario Ministry of Agriculture, Food and Rural Affairs

8:00 - 11:30
Registration and Set-up
Refreshments sponsored by the Goderich Chamber of Commerce

9:00 - 2:15
Silent Auction bidding open

9:15 - 11:00
Join one of the four (4) tours offered (Pre-selection required. Buses provided for 1,2 & 3)

  1. Guided Bus Tour of the Town of Goderich & EPCOR Wind Power Project
    Explore the history of Goderich in all its spring freshness. Your one-hour guided bus tour will whisk you back in time as you visit one of the most historic areas in this part of Ontario. View majestic homes once owned by prominent citizens. See our newly developed waterfront and Blue Flag Beach. You may even see a freighter loading salt from the world's largest salt mine. Make a special visit north of town for an up close view of the EPCOR Kingsbridge Wind Power Project hosted by EPCOR staff. Circle the Square which is actually an octagon… our unique downtown heritage shopping district. Once you visit Goderich, your heart will never leave!
  2. Curator's Private Tour of the Huron County Museum (maximum 15)
    Step back in time and behind the scenes to gain an understanding and appreciation for the use of artifacts in exhibitions. Hear the stories of several unique artifacts in the collection. From large to small, hard to soft, each treasure shares one common characteristic. During your tour, you will have the opportunity to visit the Archival Stacks. This special storage facility holds Huron County records dating from the 1840s. Experience a glimpse of Central Storage and see the home for a vast variety of artifacts.
    Limited to 15 participants
    Closed-toe, flat footwear must be worn.
  3. Architectual/Heritage Tour of Courthouse Square with John Rutledge (maximum 30)
    Local architect John Rutledge will lead you on a guided tour of this unique Heritage District in downtown Goderich. As you explore these streetscapes, John will share his vast knowledge of this built heritage. Enjoy a leisurely stroll and gain a new perspective and appreciation for the story that these spaces and places tell. The walk ends at the Huron County Museum for the return bus ride to the Columbus Centre. Take this tour and find out why an eight-sided square isn't an oxymoron.
    Limited to 30 participants
    Remember to wear comfortable walking shoes/boots.
  4. Guided Walk of the Maitland Woods by the Maitland Trail Association (maximum 25)
    Enjoy an informative walk through the serene trails of the Maitland Woods led by knowledgeable guides. This natural beauty located on the south edge of Goderich adjacent to the Columbus Centre, is rich in its variety of trees, plant life, birds, and includes creeks and ponds. Come spend part of Earth Day up close with "mother nature". She is sure to surprise you!
    Please wear appropriate footwear for hiking.
    Limited to 25 participants

11:15 - 12:00
Greetings and Announcements

  1. Scott Evans, President - Huron Tourism Association
  2. Ken Oke, Warden - County of Huron
  3. Deb Shewfelt, Mayor - Town of Goderich
  4. Presentation of the Blyth Festival Tourism Development Award - Carol Steckle

12:00 - 1:00
Noon hour meal catered by the Knights of Columbus

12:45
Silent Auction "Pink" Bid Sheets Close

1:00 - 1:45
Keynote Address: "Advancing Your Tourism-Related Business in Today's Challenging Economic
Climate" - Statia Elliot, Assistant Professor, School of Hospitality & Tourism Management,
University of Guelph - Sponsored by Ontario Ministry of Agriculture, Food and Rural Affairs

1:45 - 2:00
A Little "Down to Earth" Talk - Jane Muegge and Cindy Fisher

2:00 - 2:15
Technical Break

3:15
Silent Auction "Blue" Bid Sheets Close

2:15 - 3:15
"Go Green - Greening your Tourism Operation" Caroline Polgrabia, Ministry of Tourism & Michelle Maxwell,
pre-selection Green Earth Strategies
required "Online Marketing" Jenna Ujiye, Tourism Marketer.County of Huron
"Niche Marketing" Sam Gundy, Forager Foods & Scott Evans, Benmiller Inn & Spa

3:15 - 4:30
Brochure Swap - Open to the Public from 3:30 - 4:30

4:30
Pack Up and Go Home!

Huron Tourism Association
Our mandate is to develop and target cost-effective and results-oriented tourism strategies within Huron County. Being a membership-based organization, members have equal input into association business and can voice their ideas and concerns at regular meetings.

Annual HTA Membership = $125.00.
Tourism development is essential to the growth and survival of the Huron County economy. It represents a significant economic generator, along with agriculture, culture and manufacturing.
Visit us at: ontarioswestcoast.ca

Brochure Swap
This part of the day is your chance to distribute your brochures and network with other area businesses and tourism promoters.
The Brochure Swap is an opportunity to enhance your awareness of the many activities, attractions and sights to visit which you can share with visitors to Ontario's West Coast so they have an enjoyable visit and will want to return.
Included with your first registration fee is a 30 inch by 48 inch table space to display your brochures. All brochures are free and can be taken home in any quantity for distribution and display purposes.

For more information contact:

Huron Tourism Association
c/o County of Huron
Planning and Development Dept.
57 Napier St.
Goderich, ON, N7A 1W2
Phone: 519-524-8394 ext. 3 Fax: 519-524-5677
E-mail: jujiye@huroncounty.ca
www.ontarioswestcoast.ca


For more information:
Toll Free: 1-888-588-4111
Fax:1-519-826-4336
E-mail: rural.omafra@ontario.ca