Beyond the City Lights™
Rural Tourism Conference Series 2009

9:00am to 4:00pm
Walters Dinner Theatre
Hwy 401 to Drumbo exit
Direction available at:
www.walterstheatre.com
8:30am Registration/brochure set-up

Adding Value for Your Customers
Nancy Fallis, Ontario Ministry of Tourism
This session will consider the experience and service expectations of tourists in a challenging tourism economy. Businesses will be challenged to consider the 'value add' of their experience and how they are delivering this through their marketing and service messages.

Keynote Speaker
Leadership Excellence – Theresa Syer, Syer Hospitality Group Inc.
This is a return appearance by Theresa, following her dynamic presentation at last May’s Beyond the City Lights conference, teaching customer service excellence. In today’s changing business world, leaders face more challenges than ever before. This workshop brings powerful personal growth, lifestyle balance and the leadership development you need to thrive in rapidly changing times. It
teaches people how to open up to their own limitless potential. Learn to lead from the “heart’ with your experience, passion, purpose and vision. Explore how to think more effectively and how to act more decisively. People want to work in environments where
expectations are clear, they feel valued, involved and where there is recognition for a job well done. You’ll inspire others to give their best and develop their natural talents while increasing their levels of performance excellence.

Lunch

Brochure SWAP
This is Networking 101…a golden opportunity to promote your organization, make new tourism connections, and distribute your literature throughout the region.

Panel Presentations
Apples to Oysters – Margaret Webb, Culinary Author…champion of the Canadian farming community and culinary tourism. AD & WEBSITE DESIGN BOOTCAMP – Jeff Wies, Red Barn Design… how to design precision graphics that convey your message at first glance CATCH THE GEOCACHING WAVE – Brenda Hopkins, Executive Officer, Ontario Geocaching Association... learn more about how to tap into one of the fastest growing hobbies in the world.

Wrap Up & Moving Ahead

Why Attend?

1. This year’s conference is geared to survivors of our devastating economy.
2. Learn winning ideas to add to your management ‘took kit’.
3. Network to let the tourism industry know you’re here for the long haul.
4. Distribute your business cards and promo literature.
5. Make new tourism partners.
6. This is THE annual professional development eventfor organizations and businesses in Perth and Oxford

For more information:
Toll Free: 1-888-588-4111
Fax:1-519-826-4336
E-mail: rural.omafra@ontario.ca