Premier's Award for Agri-Food Innovation Excellence

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2015 Regional Award Winner


Ontario Sheep Marketing Agency

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Jennifer MacTavish, MPP Kathryn McGarry, Eadie Steele, Marc Carere

Jennifer MacTavish, MPP Kathryn McGarry, Eadie Steele, Marc Carere

When an Ontario consumer grabs a package of lamb chops or a lamb roast at the grocery store, four out of five times that meat is imported. The Ontario Sheep Marketing Agency wants to change that. To help local farmers produce more lamb, the Agency has launched a "Master Shepherd" course, giving producers the tools and knowledge they need to expand their flocks, improve flock health and reduce production costs. The 12-module course covers everything from feedlot management to digital technology. Eighteen farmers enrolled in the full course, while many others have signed up for the individual modules, offered once per month at different locations around the province. As more farmers complete the program, Ontarians will see more sheep on local fields - and more homegrown lamb in local supermarkets.

Creation Date: 09 November 2015
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