Premier's Award for Agri-Food Innovation Excellence

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2014 Regional Award Winner


Hoity Toity Cellars Inc.

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Hoity Toity Cellars Inc.

Gary Fischer and MPP Ann Hoggarth

When life hands you lemons, the old adage goes, make lemonade. Or, in the case of Gary and Diane Fischer, grape cider. In 2013, a long winter and cool growing season meant 45 per cent of their grapes failed to meet wine production standards. So the duo started experimenting. The result is a completely unique grape cider, made from frozen grape juice and fermented using wine production equipment. The low-alcohol beverage is fruity, refreshing and ready to drink in just four weeks. Because the Fischers start with frozen juice, they can make it year-round. The Fischers still produce wine from the grapes that measure up, but those that don't now bring in revenue and create a homegrown alternative to imported ciders.

Creation Date: November 18, 2014
Last Reviewed: November 18, 2014