Premier's Award for Agri-Food Innovation Excellence

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2014 Regional Award Winner


Barrie Hill Farms

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Barrie Hill Farms

Morris Gervais and MPP Ann Hoggarth

Frozen vegetables are heating up the local economy in Simcoe County. A few years ago, Morris Gervais discovered the value of having a local processor freeze his blueberry surplus. Spurred by that success, he has now turned his sights to asparagus. Using a variety that maintains a tight tip at longer lengths, Gervais started a trial of frozen 8.5-inch asparagus spears - a big jump from the industry standard of 5.5 inches. Longer spears mean less trimmed waste and more tips in every package. Freezing surplus asparagus allows Gervais to sell it throughout the year, rather than fighting for a share of fresh sales when the market is swamped. Meanwhile, the product itself has received an enthusiastic thumbs-up from on-farm customers and local retailers.

Creation Date: November 18, 2014
Last Reviewed: November 18, 2014