Premier's Award for Agri-Food Innovation Excellence

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2014 Regional Award Winner


Ontario Independent Meat Processors

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Photo of MPP Liz Sandals, Cory Van Groningen and Laurie Nicol

MPP Liz Sandals, Cory Van Groningen and Laurie Nicol

It started with a Facebook contest organized by Ontario Independent Meat Processors that offered consumers a chance to win local meat and poultry. The competition was a hit. But after one winner wanted to donate her prize to a local food bank, the organizers decided to go one step better. The group started running the giveaways in conjunction with the Ontario Association of Food Banks, providing great, protein-rich food for those who couldn't afford it. That's when social media really lit up. The recurring campaign raises the profile of local meat producers and retailers, fosters support for local food banks and drives tens of thousands of visitors to the Ontario Independent Meat Producers' member database.

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