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2011 Regional Award Winner
P R Short and Son - Vineland Station
Ted McMeekin, Minister of Agriculture, Food and Rural Affairs and Philip Short
This innovator built a better basket that keeps fruit fresher longer, with less damage from transport and is more attractive to consumers, who can really see what they are buying. Research for the product included input from retailers who said they needed something they could stack, didn't require a lot of staff handling for display and could extend product shelf life. The recyclable clear plastic container with a lid that everyone sees in the stores now ticked all the boxes - and more. It was brought to market by an ingenious tender fruit grower from Niagara, and continues to enjoy tremendous success. In fact, almost half of the peaches grown in Ontario in 2010 were packed in these containers.