Premier's Award for Agri-Food Innovation Excellence


This page was published under a previous government and is available for archival and research purposes.


 

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2011 Regional Award Winner

 

Ontario Cattle Feeders' Association - Woodstock

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Photo of Dave Hope, Assistant Deputy Minister, Food Safety and Environment Division, Ministry of Agriculture, Food and Rural Affairs and Jim Clark
Dave Hope, Assistant Deputy Minister, Food Safety and Environment Division, Ministry of Agriculture, Food and Rural Affairs and Jim Clark

The Ontario Corn Fed Beef logo is now recognizable in the meat counters of Loblaws grocery stores across the province as a result of the tireless efforts of this organization. It is one of several winning components in a marketing campaign aimed at countering the decline of beef consumption. Other components include a "There's No Taste Like Home" mobile educational trailer, partnering with Fanshawe College culinary students to use local beef, and most important, the Food Safety and Beef Quality Assurance programs with which everyone who participates must comply. The program is a winner for Ontario producers, processors, retailers, rural communities and the economy.


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