Premier's Award for Agri-Food Innovation Excellence


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2010 Regional Award Winner

 

Kawartha Choice FarmFresh - Greater Peterborough Area Economic Development Corporation - Peterborough County

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Jeff Leal, Jason McIntosh, Brian Henry, Karen Jopling, Katie Young, Rick Johnson and Barry Rand

Jeff Leal, Jason McIntosh, Brian Henry, Karen Jopling, Katie Young, Rick Johnson and Barry Rand

There is a dynamic group of eight farmers and their families who have become the faces of agriculture in Kawartha Region, through an innovative series of television commercials. The ads promote everything from beef to buffalo, honey to maple syrup, and apples to sweet corn. This joint marketing campaign is a unique opportunity for these producers to access what is normally a very expensive media. The ads, which run in five counties four to five times a day, five days a week, have built awareness of and demand for local products as well as increasing profitability for the farmers involved.


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