Premier's Award for Agri-Food Innovation Excellence


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2010 Regional Award Winner

 

Springridge Farm - Halton Region

+ High resolution

John and Laura Hughes, Ted McMeekin, MPP, Ancaster-Dundas-Flamborough-Westdale

John and Laura Hughes, Ted McMeekin, MPP, Ancaster-Dundas-Flamborough-Westdale

Springridge Farm has introduced a new "crop" on their farm wagon rides. When two grown children came back to work full-time on the Hughes' family farm, the pressure was on to make the operation more sustainable. They knew how much people enjoyed wagon rides to their sour cherry, strawberry and raspberry fields, so they jumped on the idea to broaden the wagon's use. They built four custom wagons and developed a ride/tour program that offers fun and educational activities, while also marketing their farm products. Show-and-tell rides run from April to October and have become the cornerstone of nearly all of the farm's programs. Today, Springridge Farm employs 100 staff to help with birthday parties, school and senior tours, and corporate events. It also uses Facebook and Twitter to help market new products, such as cook books for kids and a "Royal Marmalade" in honour of this year's British royal wedding.


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