Premier's Award for Agri-Food Innovation Excellence


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2010 Regional Award Winner

 

Mushrooms Canada (Ontario) - Wellington County

+ High resolution

Carol Mitchell, Minister of Agriculture, Food and Rural Affairs and Brittany Stager

Carol Mitchell, Minister of Agriculture, Food and Rural Affairs and Brittany Stager

An unusual partnership has improved the bottom line for mushroom growers while supporting the battle against breast cancer. Mushrooms Canada (Ontario) joined the Breast Cancer Society's Pink Ribbon campaign in the fall of 2010. Mushrooms, which have proven anti-tumour properties, were packaged using pink trays and adorned with pink ribbons. Not only did the promotion increase mushroom sales by 15 per cent, mushroom growers more than doubled their $25,000 goal by raising $61,000 for breast cancer research. This is an especially good result given that it was done on a completely voluntary basis. The United States and Australia have shown interest in the Canadian approach.


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