Premier's Award for Agri-Food Innovation Excellence

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2009 Regional Award Winner


Cedar Beach Acres – Kingsville

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Rob Mastronardi, Amy Lee Butcher and Bruce Crozier

Rob Mastronardi, Amy Lee Butcher and Bruce Crozier

Rob Mastronardi and Amy Butcher have filled this 16-acre greenhouse operation with cocktail tomatoes, Roma and Beefsteak tomatoes, eggplants, red, yellow and orange peppers, and mini-cucumbers, all marketed under the “Pure Flavor” brand.  They farm with pinpoint precision as a result of a traceability system that tells not only where each vegetable came from, but who picked it, what the yield was from the row it was picked, and what inputs were used to grow it.  This allows the operation to trace the produce through the process, have better control inventory, and reduce costs. The computerized system was adapted as a result of OMAFRA’s 2007-08 Traceability Project, and has given Cedar Beach Acres a strong competitive edge in the marketplace.

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