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Berryhill Farm – Lambton County

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Tony and Joanne Hogervorst; MPP for Lambton-Kent-Middlesex Maria Van Bommel

Berryhill Farm wants its customers to see red. Owners Tony and Joanne Hogervorst have adapted a reusable red basket, modified from the apple industry, to help them market their farm vegetables to local retail grocery chain stores. The basket is a key component to their marketing and delivery system. It’s also easy for stores to display. These innovators negotiate directly with individual stores and ensure that their goods are fresher, larger or offer more guarantees than their warehouse counterparts. The farm uses an extensive inventory tracking system and has more than 2,000 baskets in circulation.