Premier's Award for Agri-Food Innovation Excellence


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2007 Thunder Bay Regional Award Winners

 

Cornell Farms - Rainy River District

Kim Cornell and Phil Malcolmson

(Left to right: Kim Cornell and Phil Malcolmson)

Cornell Farms in the Rainy River District has shifted to direct marketing to better respond to consumer demand. Kim Cornell developed a marketing approach that included branding, the use of a wireless Visa/Debit machine and a range of new beef products that incorporate other local products such as wild rice. As well, consumers have responded in kind, increasing their purchases of beef products at the local farmers' market.


For more information:
Toll Free: 1-877-424-1300
E-mail: ag.info.omafra@ontario.ca
Author: OMAFRA Staff
Creation Date: May 28th, 2008
Last Reviewed: May 28th, 2008