Premier's Award for Agri-Food Innovation Excellence

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2007 Lucknow Regional Award Winners

Blue Water Black Calf Producers Association - Bruce County

Huron-Bruce MPP Carol Mitchell; Dan Caesar

(Left to right: Huron-Bruce MPP Carol Mitchell; Dan Caesar)

A group of Bruce Peninsula area calf producers took the initiative to create a strategic alliance, the Blue Water Black Calf Producers Association. They came up with a concept that improves animal health and welfare and creates a fresh marketing angle for their product. The Association developed a vaccination protocol for use by a group of smaller producers to enable the production of a uniform herd. As a result, the calves are sought by buyers looking for large uniform lots of healthy animals. This innovation benefits all in the chain - from producer, to sale barn, feedlot and the consumer.

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