Performance Testing Virtual Beef - Online Survey and Usage Stats for this Electronic Newsletter

Online Satisfaction Survey

A recent online survey of OMAFRA Virtual Beef subscribers gave valuable feedback on the value of this e-magazine, and suggestions for improvements. Thanks to all who participated in the survey!

Respondents were asked to rate VB in several categories. The results are shown in Table 1. For Overall Satisfaction, 85% of respondents said that they "Satisfied" or "Very Satisfied" (the top two categories). The Relevance of the Information in the e-zine was rated as "Satisfactory or Very Satisfactory" by 87%. Likewise, the Quality of Information received an 87% rating of Satisfactory or "Very Satisfactory". And the information impact of Virtual Beef gets multiplied, with 68% of respondents indicating that they forward content on to others.

Table 1. Satisfaction Ratings for OMAFRA Virtual Beef

% Rated Satisfactory or Very Satisfactory
Overall Satisfaction
85 %
Relevance of Information
87 %
Quality of Information
87 %
Forward Content to Others

Readers also took the time to give us ideas about the types of topics they would like to see covered in the future, and other constructive comments. These results are very encouraging, and empower the OMAFRA Beef Team to continue to strive to provide the very best in technology transfer via this virtual presence!

Virtual Beef Web Site Usage

An analysis of the amount of web viewing which Virtual Beef articles had received was conducted as part of the overall review of the newsletter. The number of online page views of the articles published in Virtual Beef was tracked from 2007 to early 2011, using Google Analytics™. The results (Fig. 1) show that Virtual Beef page view numbers have increased dramatically over this time. From just over 1400 page views in 2007, usage increased to over 37,000 page views in 2010/11. During this period, the cumulative number of page views was over 110,000. This shows that OMAFRA Virtual Beef has become one of the prime sources of online technical information for beef production.

Figure 1. Virtual Beef Page Views per Year
Graph showing Virtual Beef statistics

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