Ontario is helping to encourage more families to buy locally-produced
food in the Peterborough area.
With the support of the Ontario
Market Investment Fund, the not-for-profit Community Opportunity
and Innovation Network (COIN) will promote its Peterborough
EATS brand to increase awareness and sales of local food.
Supporting local food helps to build a strong agri-food industry
and is part of the McGuinty government's plan to create jobs and
opportunities that will grow the province's economy.
"When we buy Ontario, everyone wins. It's good for our farmers,
the economy and the environment. With this initiative, we're strengthening
ties between communities, local farmers and food. This summer
I encourage everyone to visit their local farmers market and bring
more of the good things that grow in Ontario home to their table."
Mitchell, Minister of Agriculture, Food and Rural Affairs
"We are pleased to have helped COIN strengthen the Peterborough
EATs brand. This is a great opportunity to label locally-grown
foods in our stores. By labelling Peterborough grown foods we
are encouraging Peterborough residents to buy local while strengthening
our agricultural economy."
- Jeff Leal, MPP
"We are very grateful for the support the province is providing
- it will allow us to strengthen the local area by influencing
people's relationship with the food they eat while at the same
time building lasting economic relationships."
- Frances Wilbur, Marketing Co-ordinator, Community Opportunity
and Innovation Network (COIN) Inc.
- COIN's Peterborough EATS initiative strengthens the local
food system by creating links between small food processors,
farmers and local businesses.
- The Ontario
Market Investment Fund has provided more than $9.5 million
to 191 local marketing projects across the province since 2008.
- The agri-food industry contributes more than $33 billion to
the Ontario economy and employs about 700,000 people.