Promoting Local Food

Provincial support for marketing projects is feeding people’s appetite for local food and strengthening rural economies.

To promote the local foods that support the people, communities and economies of rural Ontario, the Province is investing in eight new projects through the Ontario Market Investment Fund. Some of these projects are:

• Re-inventing the Kitchener Market with a strong focus on local food
• Promoting the nutritional benefits of Ontario mushrooms
• Showing schoolchildren the goodness of local food with a new, all-Ontario snack

The four-year program has invested more than $4.75 million in 94 projects to date.  The program helps develop economic opportunities through trade events, marketing campaigns and industry research projects. It is part of Ontario’s investment in ‘buy local’ initiatives.

QUOTES

“The strong support communities across Ontario are showing for promoting and buying local food is very good for our economy, for farmers and for the environment.”
— Carol Mitchell, Minister of Agriculture, Food and Rural Affairs.   

QUICK FACTS

• The Savour Ontario program includes 100 restaurants across the province. 

• Consumer awareness of the Foodland Ontario brand is at an all time high - 96 per cent of principal grocery shoppers recognize the Foodland Ontario symbol.

LEARN MORE

New projects supported by the Ontario Market Investment Fund.

Find out more about the Ontario Market Investment Fund program, and the projects it helps finance.

Check out tasty, locally-based Foodland Ontario recipes.

For great meal ideas, text Foodland to 82442

For more information:

Brent Ross, Communications Branch, 416-326-9342