Advantage Profile: Manoucher Food Co.

The little bakery with a global reach

Manoucher Food Company is not your typical bakery - perhaps because the man at the helm sees himself as an artist and a poet first, and a baker second.

Tour the artisanal operation in Toronto and you'll see original Manoucher Etminan artwork hanging in the office, along with handwritten letters from appreciative customers.

Down on the plant floor, you'll find virtually no machinery. Instead, employees form each loaf by hand. After baking, the finished product is wrapped in packaging that bears a Manoucher quote.

The company produces hundreds of different types of bread, ranging from a sinful chocolate-stuffed confection to Manoucher's signature Herb & Cheese Loaf. They're all completely natural, with no added preservatives.

"The man who transformed the face of bread," according to a 1993 London Daily Telegraph article has now transformed his artisanal bakery into a HACCP-certified operation." Manoucher Etminan, Owner.

Figure 1: Manoucher Etminan, Owner, Manoucher Food Co. Figure 1: Manoucher Etminan, Owner, Manoucher Food Co.

Manoucher Food Co. produces hundreds of types of high-quality specialty breads.

"I like to say it's the best bread in the world - and that's not because I work here," says Laura Woods, the company's quality assurance and HACCP coordinator. "When I was in school I worked in some nice delis and markets and I've always remembered the Manoucher bread coming in. I loved it from day one."

Now Advantage HACCP certification is just one more thing that sets the company apart.

Manoucher had HACCP in mind when he started the business in 1983. NASA originally developed the science-based approach to food safety to protect their astronauts from the risk of food poisoning in space.

Today, it's the most widely recognized food safety system in the world. So when Manoucher wanted to prove how sanitary his operations were, he turned to the Ontario Ministry of Agriculture, Foods and Rural Affairs Advantage HACCP program.

Under the rigorous program, the staff worked with consultants to identify food safety hazards in the process and then developed measures to control each hazard. All the food safety protocols and monitoring procedures were documented, and the staff received in-depth training in Good Manufacturing Practices (GMPs) and HACCP.

For example, shipping and receiving staff learned how to handle higher-risk products like cheese as safely as possible. "They know what temperature that it arrives at, they know to make sure that the packages have not been damaged or ripped and that the pallets are in good condition, and they know what the actual cheese should look like," Laura explains. There's similar attention to detail at each phase of the production process.

While the company didn't have to make many changes to the plant to meet HACCP standards, thanks to Manoucher's foresight, achieving certification has made a difference.

Manoucher Food now has more credibility with its customers: high-end retailers like Pusateri's in Toronto and Harrods in the UK, as well as Air Canada and British Airways.

"Once we had sent out the letter that we were HACCP certified, I actually had customers calling me and congratulating us," Laura says.

One customer that used to audit the plant's food safety program three times a year now makes just one annual visit.

Even though Manoucher breads are available around the globe, including Asia, Europe and North and South America, Manoucher's creations are still crafted by hand. Certification has reduced the hassle of selling their bread abroad..

"It makes the export process a little easier," says Laura. "We deal with many different countries, but almost everybody recognizes the HACCP program."


Contact Information:

Laura Woods, Quality Assurance and HACCP Coordinator, Manoucher Food Co.
Tel: 416-747-1234
Email: info@manoucher.com
Website: www.manoucher.com


"It makes the export process a little easier," says Laura. "We deal with many different countries, but almost everybody recognizes the HACCP program."

Advantage Series of Food Safety Programs logo

For more information:
Toll Free: 1-877-424-1300
E-mail: advantage@ontario.ca