Chudleigh's frozen desserts and snacks can be found in supermarkets
around the globe.
Established in Milton, Ontario in 1981, Chudleigh's Ltd. manufactures
frozen desserts and snacks, such as apple pies, crisps and crumbles,
using only the freshest ingredients from start to finish. Innovation
and integration are the focus for Chudleigh's, which harvests 60%
of the Northern Spy apples grown in Ontario, a superior-tasting
variety that's uniquely grown in the province. The apples are peeled
fresh every day and used in Chudleigh's products year-round. At
an 82,000 square foot state-of-the-art facility in Milton, Chudleigh's
employs 300 staff during the peak of harvest season.
Chudleigh's started exporting its products in 1990, supplying them
to branded, private-label and food service industries in Australia,
the US, the UK, Mexico, Japan, the Philippines and Europe. The company
holds a BRC "A" certification (British Retail Consortium),
required by some international buyers for international markets,
such as all grocery chains in the UK. "We're pleased to be
one of the first, and continue to be one of only a handful of bakers
in Ontario with BRC certification," says Lela Colangelo, Director,
National Retail Sales, Chudleigh's. Today, 70% of Chudleigh's business
is exports and the company's products can be found in the top 20
grocery chains in North America. As a result of its success and
commitment to export, Chudleigh's plans to add an additional 30,000
sq. ft. to its existing facility in 2011.
Over the years the company has encountered and overcome various
exporting challenges, including dairy restrictions in the Australian
market and sourcing GMO-compliant ingredients for the UK. "You
need to have an ingredient deck that meets international standards
so we had to reformulate and find the correct sources to make sure
we're compliant," says Colangelo. "We were unable to do
any international business with top-tier customers until we got
BRC certification. But once you're BRC-certified, you can really
sell to anyone."
Working with the OFEX team has helped ensure exporting success;
Chudleigh's participated in OFEX trade missions to meet US and other
international buyers. "OFEX has been instrumental in helping
us with buyer introductions," says Colangelo. Building strong
relationships with new and existing customers through close communication
is a top priority for Chudleigh's. "It's the key to developing
the right products," says Colangelo. "Our customer's success
is our success."