BFG Canada Ltd.

This Ontario private label cracker manufacturer is a leader in innovative product development.

Before being acquired by Ralcorp Holdings, Inc., the leading value-brand and store-brand producer, headquartered in St. Louis, Missouri, BFG Canada Ltd. started as PL Foods Ltd. in 1991, with one baking oven to serve one UK customer. More than 15 years later, in 2007, partners from PL Foods formed JT Bakeries for the purpose of manufacturing private label crackers for the export market. The company significantly expanded its manufacturing capacity and was shipping to clients throughout North America and the US by the time they consolidated management under Ralcorp, with the new company name BFG Canada in 2010. BFG Canada's two separate plants in Georgetown and Kitchener, Ontario have both received British Retail Consortium (BRC) certification, the highest globally recognized food safety accreditation.

Specializing in private label and gourmet snack crackers, BFG Canada manufactures more than 50 varieties of crackers including water crackers, whole wheat, whole grain, cheese and multigrain offerings. Responding to consumer demand, the company also offers organic, non-GMO, low-calorie, kosher and wellness products in a wide variety of packaging formats. "We are a leader in product development," says Ray Franklin, Vice President, International Business Development. "We have the expertise to customize products and provide innovation solutions for our customers and we specialize in emulating national brands and modifying formulas to meet specific country regulations, such as developing products for the UK market with non-GMO ingredients."

To develop its exporting business in the early years, the company sought support from OFEX to help identify market trends, find buyer contacts and gather information regarding exporting regulations specific to each country. BFG Canada continues to participate in OFEX events such as the Street Smart incoming mission that connects US buyers with qualified Ontario suppliers and will attend SIAL Canada this year. "These events are extremely valuable," says Franklin. BFG Canada will be exhibiting their products at the Private Label Manufacturers' Association (PLMA) trade show in the Canadian pavilion in Amsterdam this year.

Today, BFG Canada's customers include major retailers in North America, the UK, Denmark, Sweden, Norway, Australia and South Africa. "We're very customer-focused and pride ourselves on developing long-term collaborations with retailers," says Franklin. "One of our strengths is visiting the markets to personally meet with potential and existing customers. Nothing fosters a connection with a customer more than personal dialogue."

Author: OMAFRA Staff
Creation Date: 28 February 2011
Last Reviewed: 10 December 2015