Ontario Market Investment Fund
August 4, 2011
The Ontario Market Investment Fund (OMIF) is now fully subscribed, and the ministry will no longer accept applications.
OMIF is a four-year program that was announced in the 2008 Ontario Budget as part of the Pick Ontario Freshness strategy to promote consumer awareness of Ontario-produced foods and to encourage Ontarians to buy locally.
The strong demand for the program and the passion with which participants took ownership of their projects show the commitment of our local food networks, farmers and industry to putting the good things that grow in Ontario on consumer tables.
Approved OMIF Projects
Just Food Ottawa
Taste of Huron
Windsor Grown Right Here
Farmz on Wheelz
Local Curd Festival Attracts Thousands - (PDF Version - 1.24MB)
Holland Marsh Grows “Gold” for Consumers - (PDF Version - 0.98MB)
Mapleton Organic Ice Cream and Frozen Yogurt Are Hot - (PDF Version - 2.89MB)
Thousands to Muskoka and Parry Sound Region - (PDF Version - 0.63MB)
Informative and Interactive Farm Display Fascinates Folks - (PDF Version - 1.84MB)
Pick Ontario Pickles - (PDF Version - 0.97MB)
Putting More Ontario Pork on Forks - (PDF Version - 1.33MB)
Savour Stratford Perth County – A Script for Success and Sustainability - (PDF Version - 1.58MB)
Driving the Message – Nothing Tastes Like Home - (PDF Version - 1.54MB)
* Supporting Ontario Meat & Poultry Processors at Retail
Ontario is helping to encourage more families to buy local meat. With the support of the Ontario Market Investment Fund, the Ontario Independent Meat Processors organization is working to bring more Ontario meat to the table through:
The Province is investing $100,000 in this project
* Peterborough EATS...your local brand!
Ontario is helping to encourage more families to buy locally-produced
food in the Peterborough area.
* Promotion and Sales Pavilion
Ontario is helping to encourage more families in the St. Albert
area to buy local food.
* Grey Bruce Local Food Project
Ontario is helping to expand the market for locally-grown food
in Grey and Bruce counties.
* The Harvest Table in Parker Conscious Culinary Experience
Ontario is helping to encourage more families to buy locally-grown food in Wellington County. With the support of the Ontario Market Investment Fund, the Harvest Table, with locations in Parker and Elora, will help farmers and producers market their products. The company's line of ready-to-eat local food products will be expanded and market-tested with the help of the 100 Mile Market, a local food sourcing and distribution company. The Province is investing $59,562 in this project.
* Bobcaygeon Farmers' Market
Ontario is helping to encourage more families to buy locally-grown food in the Bobcaygeon-area. With the support of the Ontario Market Investment Fund, the Bobcaygeon and Area Chamber of Commerce will promote the local farmers' market by increasing the number of vendors and boosting grassroots marketing efforts. The new marketing plan will encourage families to buy local and bring home more of the good things that grow in Ontario. The Province is investing $4,100 in this project.
* Capturing Local Food Marketing Opportunities
Ontario is investing in a new marketing project in Durham that will encourage families to support local farmers and buy more quality, locally-grown food. With support from the Ontario Market Investment Fund, the Durham Farm Fresh Marketing Association will work with Durham College to research emerging market opportunities and create a new promotional campaign to inspire families to buy, prepare and share local food. Durham will also introduce a new culinary festival this August to showcase local food products along with signature recipes. The Province is investing $23,050 in this project.
* Savour Simcoe
Ontario is helping to encourage more families to buy locally-grown food in Simcoe County. With the support of the Ontario Market Investment Fund, the Simcoe Farm Fresh Marketing Association will develop a Regional Culinary Tourism initiative, called 'Savour Simcoe'. This initiative will feature food tasting stations with offerings from Simcoe County, and Ontario wine, beer and cider, as well as farm tours for chefs and an online marketplace. The Province is investing $47,833 in this project.
Eastern Ontario Agri-Food Table
The Union des cultivateurs franco-ontariens and the Prescott and Russell Economic Development and Tourism Office have partnered with the objective to increase awareness of the regions diverse agri-food business in Eastern Ontario. The project will create an agri-food officer position to work directly with stakeholders and engage in several activities that will promote the local foods of Prescott and Russell. Through this project the partners intend to: increase the number of regional products in local supermarkets, including meats; implement a regional distribution system; create several Agri-tours; host a food fair at the ferry docks in Lefaivre; host a local foods symposium; and create a local thematic map that would be available in local papers and on their website. The Province is investing $100,000 in this project.
Setting the Baseline "Economic Impact, Culinary Trails and Promotional Campaign"
Whether you are living in or visiting the Ottawa region you won't want to miss the culinary offerings of this Savour Ottawa initiative, as Just Foods and its partners continue to encourage people to experience the Ottawa area as a premier year-round culinary destination. A dedicated staff will work towards developing the local food movement through research, promotion and cooking tours. Farm to fork never tasted so good. The Province is investing $100,000 in this program.
1000 Islands Wine and Food Festival
Ontario wineries, food producers, farmers and restaurants will come together to showcase an assortment of delicious, local food products at the two-day 1000 Islands Wine and Food Festival on June 25-26th. This festival offers a great, low-cost opportunity for tourists and local consumers to sample Ontario food and beverages in a fun and educational environment. The Province is investing $8,895 in this project.
Du Marché des saveurs vers la Route des saveurs
Each year, the Festival de la Curd St-Albert expands to attract more visitors and participants. In 2009, the Marché des saveurs (Market of flavours) was added and in 2010, this concept will be expanded to include more producers, artists and artisans from other regions of Quebec and Ontario. The festival has also adopted the Route des saveurs (Tour of flavors) which will bring people to the producers through agri-tours held on two weekends in September.
A website will be developed for the Marché des saveurs and Route des saveurs, and publicity and promotion efforts will be expanded. The Province is investing $70,500 in this project.
It will be easier to find fresh, Ontario-grown berries beyond the
traditional growing season as the Ontario berry industry will be
promoting their products to retailers through retail contests, media
and trade events and advertising. In recent years Ontario farmers
have extended the berry production season by adopting new technologies
and introducing new varieties. The province is contributing $51,000
to this project.
The Ontario Culinary Tourism Alliance is creating excitement for dining out on local food through an attractive and useful website highlighting up to 15,000 Ontario agri-food businesses; a meeting bringing together producers, food processors, distributors, restaurateurs, event organizers and more; and the first annual Culinary Tourism Awards. The Province is contributing $63,040 to the project.
Putting Local Food on Local Tables
The Peterborough County City Health Unit is working with the local YWCA to source local foods for community activities, like Come Cook With Us and the JustFood Box, that are focused on getting people to prepare and eat healthy, wholesome meals. A co-ordinator will be hired to make the connections and keep the orders coming. The Province is contributing $100,000 to the project.
Power Your Day With Local Fuel
Weetabix of Canada is working with the Ontario Wheat Producers'
Marketing Board to make more consumers aware of the fact that Weetabix
is a 100 per cent Ontario grown and manufactured product. Between
November and January, the company will mount a multi-media promotion
across the Greater Toronto Area, including in-store sampling events,
radio and billboard advertising, and branding the people-powered
'Eco-Cabs' in downtown Toronto. The Province is contributing $50,000
to the project.
On-line Shopping for Prescott-Russell Foods
Covenant Farm is developing a website allowing people to shop for
Prescott-Russell food products from the convenience of their own
homes. The website will help reduce distribution barriers by connecting
consumers with local producers online. So far, 45 producers have
signed up for the website. The Province is providing $77,400 to
Local Foods, Local Chefs Initiative
Residents and visitors to the Kingston Public Market will enjoy a unique blend of rich cultural heritage and gourmet culinary experience thanks to the Local Foods Chefs Initiative. This project will coordinate business networking events to establish relationships between market vendors, local growers, processors, restaurants and commercial outlets in Frontenac County. The project will improve and expand the Kingston Market, increase the number of restaurants using local food and build the authenticity of culinary tourism in Kingston. The province is contributing $100,000 to this project.
Growing New Farmers Initiative
ecoPerth is developing a new buy local initiative to help meet the growing demand for local food in the County of Lanark. The project will get youth involved in growing food, and encourage and enhance overall local food production and consumption. Promotions include expanding the Lanark Local Flavour website, coordinating farmer-to-business networking "meet and greets", developing two four-page newspaper ads featuring local agriculture and culinary tourism, and the printing and distribution of Lanark Local Flavour Guides. The province is contributing $20,000 to this project.
Proudly Northumberland @ Home
The County of Northumberland and the Burnham and Glover's Farm Markets are teaming up to increase consumer purchases of local food and increase awareness of the importance of agriculture to the local economy. Initiatives include fresh food preparation demonstrations held at each of the county's community markets using local and celebrity chefs. The province is contributing $12,500 to this project.
Water Buffalo Food Festival
The Water Buffalo Food Festival in the Municipality of Stirling-Rawdon will be bringing together local producers, suppliers and chefs to raise awareness of the production of cheese from water buffalo milk to local farmers and local culinary professionals. Several chefs will prepare meals with this cheese. Vendors of the Stirling-Rawdon seasonal farmers market will also be supplying chefs with their locally grown produce and meats. The province is contributing $3,300 to this project.
Sustainable Distribution Systems for Ottawa
Eastern Ontarios organic farmers will be working together
to better market their products as the Ottawa Chapter of the Canadian
Organic Growers (COG) connects organic farmers with local retail
and institutional markets. The COG will also expand its existing
farm tours to raise awareness of sustainable agriculture. The province
is contributing $25,000 to this project.
Renfrew - Taste of the Valley
The County of Renfrew is heating up the Taste of the Valley this summer by sponsoring events in three towns - Barry's Bay, Arnprior and Cobden. At each location, local vendors will showcase their products to local consumers, food processors and retailers. The province is contributing $9,000 to the project.
Fifth Town Artisan Cheese will encourage cheese lovers to visit Prince Edward County, the company's dairy and buy cheese from its store using promotional channels like a website, brochure and advertising. It will also conduct market research via social media channels. The province is contributing $39,025 to this project.
Kawartha Choice FarmFresh
People living in and visiting the Kawarthas will be better able to find and buy local foods thanks to a new campaign sponsored by the Greater Peterborough Area Economic Development Corporation. The campaign includes a new website, area map, media ads and participation in local agricultural fairs. The province is contributing $40,000 to the project.
Harvest Hastings is a three-year local food initiative by the Hastings
Stewardship Council to continue expanding local food availability
and sales in the region. The project will identify Hastings as a
diverse and rich food producing region and to market the "Harvest
Hastings" brand through labeling, agri-tourism and education.
Building Momentum - Marketing, Training and Networking
Just Food, a local, non-profit organization with 1,200 members, will develop market opportunities, implement communication initiatives, invite new participation in trade events and roll out marketing and promotional materials through its participation in the Savour Ottawa project. The project will be carried out by a co-ordinator with direction and advice from the Savour Ottawa Steering Committee. The province is contributing $77,000 to this project.
CURD Festival - Market of Flavours
Prescott-Russell is the place to be this August, when the CURD
Festival is expanded to include a wide variety of local food, beverages
and crafts. Thirty local producers will be invited to set up booths
and display their wares. The festival already attracts more than
20,000 visitors every year, and organizers are looking to increase
that number - giving more people the opportunity to sample and buy
the high-quality products that are grown and made in the region.
The province is contributing $35,054 to the project.
Virtual Artisanal Cheese Research Centre
St. Lawrence College, along with other eastern Ontario colleges and partners envisions a collaborative network to create a "Virtual Artisanal Cheese Research Centre". Funding from the OMIF program will go toward a market study to guide the research and development of the centre.
The project will assess the market demand for eastern Ontario artisanal cheese, market demand, producers' learning needs and the ability of the college to meet these needs.
If the research warrants, the longer-term plan is to provide cheese producers with information and assistance agricultural extension from eastern Ontario colleges and agricultural associations to boost artisanal cheese making in the region.
Preliminary research strongly suggests college applied research and training can play a key role for increasing production capacity by increasing producers' technical, regulatory, and business know-how. The province will provide $20,000 to the project.
Local Flavours Expansion Project
The Frontenac Arch Biosphere Reserve (FABR) extends over roughly 2,700 square kilometres in the south eastern portion of Ontario. In 2007, the Rideau Canal, which runs through the heart of the biosphere, received a designation as a World Heritage Site from the United Nations Educational, Scientific and Cultural Organization. The FABR mission is to encourage people to work together towards a more sustainable way of life.
Local Flavours was established in 2005 to promote the production and consumption of local foods by identifying local food producers, restaurants and retailers. There are currently 80 members in this local food network.
FABR proposes to expand the existing Local Flavours network so
that it serves as a more effective communications and marketing
tool for the members. FABR will hire a project co-ordinator to help
create and promote a culinary taste trail which will showcase four
seasons of regional cuisine. The province will provide $15,680 to
Spring Forward - Good Things Grow in Prince Edward County!
Taste of the County will develop and execute a marketing campaign focused on promoting locally made food and beverage items including cheese, meat, maple syrup, jams, chocolate, crackers, wine and beer. The project builds on previous work undertaken to promote eastern Ontario foods, wine and tourism.
Among the activities are;
The province will provide $100,000 to the project.
Drayton Mapleton Agricultural Fair
The Drayton Agricultural Fair (August 6-8) is a fun way to connect consumers to local producers. A variety of attractions and events will inform people of all ages of the benefits that "Buying Local"offers by providing an opportunity to connect to local sources of food and locally made products including producers' booths, information booths, a cooking stage and an interactive farm education area for children. The networking opportunities for local food producers and suppliers are an additional benefit of this event. The Province is investing $4,100 in this project.
Raising Awareness of Ontario Veal
Lean, healthy and delicious are the three words the Ontario Veal Association want consumers, dietitians and culinary students to think of when they consider veal for their meal. And it tastes even better when it is produced right here in Ontario. Letting people know the real health and flavour benefits of this protein source will promote this excellent product as well as good health. The Province is investing $80,000 in this project.
Ontario Goat Cheese Please
"Entertaining with goat cheese" is the message that is getting out to consumers across Ontario with this promotional project. It encouragespeople to use Ontario goat products by sharing information on recipe suggestions, food pairings and wine pairings with consumers through a dedicated website, consumer show presence and media outreach. Keep your eyes open for the delicious ideas that are available with this unique product. The Province is investing $100,000 in this project.
Building connections between new Canadians and local food and farmers
New Canadians in Wellington and Peel Counties can connect with local food producers and seek out fresh, locally produced foods throughout the summer in a series of events including farm tours, on-farm markets and an interactive presentation entitled "Discover Ontario Agriculture." A highlight of the project will be the McVean Farm Feast in September featuring produce from the farm and local meat and cheese producers, as well as local brewers and vineyards. The Province is investing $42,250 in this project.
The Ontario Table
The Ontario Table will be the latest project for Lynn Ogryzlo, author and president of Niagara Cooks. This 320-page book will highlight Ontario's unique agricultural regions with more than 100 beautifully illustrated, quick and easy recipes, a guide to choosing the right VQA wines to go with each recipe and a guide to Ontario farmers' markets. Ogryzlo will also introduce readers to the chefs and the culinary entrepreneurs who make Ontario cuisine world class. The province is investing $100,000 in this project.
Mapleton's Organic Dairy Links with Ontario Shoppers
Mapleton's Organic Dairy will conduct 65 product sampling/demonstration sessions of its yogurt and ice cream in Ontario retail stores (45 Sobeys, 20 independent). At each product sampling, consumer flyers will be distributed and consumers will be invited invitations to visit the farm with their family to better understand where their food comes from and how it can be produced will be distributed. This project is intended to be the first step towards building awareness and support of Ontario farmers and their products and encouraging people to buy locally.
The province will provide $7,000 to the project.
Grey/Bruce Local Food Project
This local food project is designed to help farmers and buyers identify and break down barriers to growing the local food supply. The project will include three major areas:
This project will encourage new and existing growers to participate in the local food market, and to demonstrate that using local food is a viable option for local institutions and restaurants. The province will provide $34,500 to the project.
Guelph Community Health Centre
The Guelph Wellington Local Food Initiative (GWLFI) is being developed to continue the growth of local food availability and consumption within the region. This project intends to:
The province will provide $56,250 to the project.
Centre Wellington Agri-Culinary Project 2009
The Township of Centre Wellington proposes to develop and execute a comprehensive marketing strategy which would position the Elora and Fergus area as a major agri-culinary tourist destination reflecting local agricultural suppliers, producers and retailers. Under the direction of a working committee made up of stakeholder representatives of local festivals, restaurants, retailers and producers, a project co-ordinator will be directed to complete the work plan and achieve the operational, marketing and educational objectives of the project. Activities include:
The province will provide $98,500 to the project.
A new food trail map will showcase where local food can be purchased and restaurants that serve local products in Bruce County. Anderkin Foods Inc. and the Grey Bruce Agricultural and Culinary Association are also purchasing and outfitting a mobile trailer promoting local culinary fare and Ontario honey products, and delivering information on local foods and honey production at markets, fairs and trade shows. The province is contributing $16,576 to this project.
Farmers Fields Growers Collective
The Perth-Waterloo-Wellington Chapter of the Canadian Organic Growers will be connecting organic farmers with the local retail and institutional markets to raise awareness of the local distribution system available for organic farmers. The project includes hiring a new project coordinator , creating educational material to increase consumer awareness, developing an online market website and expanding farms tours to retail staff. The province is contributing $43,000 to this project.
Know Where Your Food Comes From
The Corporation of Norfolk County, the Norfolk County Agricultural Society and more than 50 agriculture and 150 tourism marketing partners across Norfolk County are working together to help establish this area as an agri-tourism and culinary tourism destination. This three year project will help spur economic activities through buy local initiatives, including developing culinary workshops, local food promotional campaigns, coordinating market exhibits and events, hosting Ontario's largest fair and FlavourFest, conducting an Agri-Food and Agri-Tourism gap analysis, and developing a wholesale food sales marketing plan and an institutional local food plan. The province is contributing $100,000.
Promoting Ontario Ginseng
The Ontario Ginseng Growers' organization is reaching out to consumers in the Golden Horseshoe with a campaign touting the many benefits of their homegrown products. An "Ontario Ginseng" labeling and advertising program will brand the local product and make it distinctive from the imports, which currently take up 50 per cent of the market. The Province is contributing $100,000 to this project.
Promoting Niagara Wines, Cheeses and Local Foods
Chateau des Charmes is adding Quick Response codes on wine labels
that are readable with smart phone technology. Customers can pass
an iphone, for example, over the label and get a short description
of a wine/food pairing, along with the local chef and farmer. Printed
recipe cards and wine tasting notes will be used by sales representatives
at restaurants or with media. Other activities include updating
the company's web site to promote local farmers, and presenting
the 2010 Farm to Table Feast. The Province is contributing $100,000
to the project.
Backyard Bounty in Guelph
Orland Conservation Incorporated has teamed up with local businesses to convert private backyard lawns in Guelph into gardens producing vegetables and fruit for the local market. Funding for the project is going toward promotional material, including signs for gardens, grocery stores, farmers' markets and restaurants; an urban farming conference at the University of Guelph; a 'meet and greet' dinner to bring local farmers, consumers and buyers together; and market research. The Province is providing $19,300 for the project.
"Nothing Tastes Like Home" Mobile Educational Trailer
This project will involve buying and outfitting a mobile kitchen trailer to market and promote "buying local" through cooking demonstrations and tasting opportunities at industry, community and school events. The trailer will be identified with the Ontario Corn Fed Beef and Foodland Ontario logos.
This project will increase awareness and educate consumers about local foods and the benefits of buying local. The province will provide $60,000 to the project.
Omega-3 Pork Marketing Strategy
The purpose of this project is to market the first Omega-3 pork raised in Ontario to the retail sector. Marketing the new product will entail differentiation, branding and building awareness through media outreach, direct from farm sales and retail sales.
Research indicates that omega-3 fatty acids prevent heart disease and arthritis and improve brain function. Pigs fed diets enhanced with flax yield meat with higher levels of these essential nutrients.
The province will provide $55,000 to the project.
The FarmsOnWheelz project will engage young people to explore farming and food. FarmzOnWheelz will be a traveling exhibit moving across Ontario educating the public about modern agri-food technology and its economic impact in Ontario.
The Ontario Science Centre, recognized for its expertise in developing scientific, interactive and educational exhibits, will create, design, test and build the interactive components of this exhibit.
The province will provide $100,000 to the project.
Ontario's Finest Meat Products: Consumer and Retail Campaign
This project will include an Ontario-focused creative communications campaign to generate interest and support for processed meats. Activities include:
This project builds on work previously conducted by the Ontario Independent Meat Processors to promote new product development. The province will provide $73,500 to the project.
Consumer Research, Education and Promotion of Fresh Ontario Mushrooms
The Canadian Mushroom Growers' Association /Mushrooms Canada, (Ontario) Promotions Task Force has developed a comprehensive Public Relations and Promotions strategy for the mushroom industry in Ontario. The purpose of the program is to "Move More Mushrooms", by making "Fresh Ontario Mushrooms" top-of-mind with Ontario consumers.
The industry has concentrated a great deal on making the best product possible through research and development. Now, growers recognize it is time to strengthen their marketing tactics. At the same time, food science and medical research have shown the many nutritional and wellness attributes of fresh mushrooms. Consumer concerns for healthy lifestyles, food safety, environment and disease prevention have increased. All of these trends support the need to promote fresh Ontario mushrooms.
Mushrooms Canada (Ontario) will capitalize on the use of:
These tools will be used to promote the convenience, taste, versatility, nutrition and wellness attributes of fresh Ontario mushrooms. The primary targets for this strategy are the principal shoppers and consumers of mushrooms in Ontario. The province will provide $86,325 to the project.
Domestic Apple Market Development
The Ontario apple industry needs and wants to increase its efforts
to promote its product.
The campaign is needed because apple production in Ontario has decreased steadily over the past 10 years from 14,164 hectares in 1995 to about 7,280 hectares today. Ontario's apple production and the returns to producers have also dropped due to a combination of competition from lower-priced imports and declining exchange rates.
Ontario Pork Promotion
Putting more pork on people's forks is the focus of a project in which the Ontario Pork Producers' Marketing Board will raise awareness and sales of the product. The board will produce targeted consumer communications marketing materials, including easy-to-make recipes, identifying logos, and information for health care providers. The province is contributing $25,000 to the project.
The shine of publicity is on two new apple varieties this year. Ontarians will learn more about, and as a result be more inclined to buy, Honeycrisp and Ambrosia apples at farmers' markets, roadside stands and grocery stores. The Ontario Apple Marketers' Association wants to increase demand for the new fruit to keep pace with expected production increases and provide opportunities for future expansion. The province is contributing $50,000 to the project.
Growing the Tender Fruit Market
Fresh peaches, pears, plums, prunes, sweet and sour cherries will be front and centre this summer as a result of the Ontario Tender Fruit Marketing Board's efforts. Among the Board's planned activities are a new media campaign, including kits, farm visits and educational materials. The province is contributing $65,000 to the project.
Soyfoods Canada is hoping to make market inroads in Ontario for
its products with a multi-level marketing campaign. By partnering
with the Ontario Soybean Growers, the organization hopes to raise
consumer awareness of the advantages of soy products and how they
can be incorporated into everyday menus. The Province is providing
$86,500 to the project.
Organic Meadow Co-operative
A media and marketing campaign will promote certified local organic milk, yogurt, cottage cheese, cream cheese and eggs to Ontario consumers. The products, carrying the Foodland Ontario symbol, will be marketed through advertising, in-store sampling and consumer education. The Province is contributing $100,000 to the project.
100 Mile Markets Ontario
After three years of research, Kitchener-based 100 Mile Markets is ready to bring its innovative methods to buying and distributing local food to institutional, food service and retail customers. The company will use a marketing campaign that includes a web portal, point of sale displays, vehicle signage, literature and samples. The Province is providing $100,000 for this project.
Health, Heart and Home Campaign for Apples
The Ontario Apple Growers will show people how buying apples is a nutritious and tasty way to support our farmers using a new media kit, a redesigned web site and special events such as providing Toronto elementary and high schools with 100,000 apples this fall for school nutrition programs. The Province is providing $93,650 to the project.
Promoting Ontario Mushrooms
Many people are not aware of the nutritional benefits of mushrooms. The Ontario branch of the Canadian Mushroom Growers' Association is working to change that with a comprehensive marketing plan. A benchmark survey will be followed by a public relations campaign including a celebrity spokesperson, industry experts, radio and television. The project will also encompass the use of social media such as twitter, podcasts and message boards. The Province is contributing $50,000.
Promoting Ontario Pork
Ontario Pork is building consumer awareness of its' members products through targeted consumer marketing materials featuring the organization's logo, as well as radio, internet, newspaper and transit advertising. The campaign also aims to educate consumers about the benefits of pork and the contributions of pork producers to Ontario's economy. The Province is contributing $75,000 to the project.
Ontario Organics Pavilion at the Green Living Show
The Organic Council of Ontario works to demonstrate to consumers that they can buy local and organic at the same time. As part of its efforts, a pavilion at the Green Living show in Toronto in April, 2010 will have 12 booths at which council members will promote their products, and display materials including a "Where to Buy Organic in Ontario" map and guide. The Province is providing $21,630 to the project.
Go Ontario Snack Bar
Shandiz Trading Incorporated and EcoSource Mississauga are bringing all-Ontario, nutrient-packed snacks to Ontario schoolchildren. The granola bars are made of Ontario cranberries, cherries, apples, organic oats and honey, and are part of a hands-on education program centred on the benefits of eating local. The Province is contributing $92,250 to the project.
Ontario Coronation Grape Consumer Awareness Campaign
Grape growers are building on the success of last year's flyer campaign, which nearly doubled Ontario demand for Coronation table grapes. This year, they're expanding to include an in-store sampling and education campaign to increase consumer and retailer support. The Province is investing &$40,000 in this project.
2010 Good Food Festival - Education Trailer
The "Nothing Tastes Like Home" Education Trailer pulled into the 2010 Good Food Festival in Mississauga in April, bringing tasty samples and information on Ontario Corn-fed Beef and other homegrown foods. A fully-functional kitchen inside the trailer provided the opportunity for chef demonstrations and hot-off-the grill treats that consumers can savour. On-site recipes and nutritional information meant that people could feed their minds while they feed their bodies. The Province invested $19,225 in this project.
Ontario Greenhouse Consumer Advertising
A marketing campaign including radio, transit and billboard advertising will highlight the taste and freshness of Ontario's greenhouse vegetables. Many different varieties of tomatoes, cucumbers and peppers will be highlighted, along with their availability throughout the year. The Province is investing $100,000 in this project.
Make It Ontario Beef
The Ontario Cattlemen's Association is reaching out to consumers in several different ways to get more beef on people's plates this year. Activities include new, tested recipes to please the palate, a new website full of nutritional and health information as well as preparation and cooking tips, and a game show to entertain and educate everyone on the benefits of beef. The strategy will be tied to Corn-Fed Beef and Foodland Ontario. The Province is investing $100,000 in this project.
Ontario Tender Fruit Media and Consumer Education
Consumers will soon be seeing paper bags at their local grocery store with instructions on how to properly store and handle Ontario peaches, plums, cherries and pears, thanks to the Ontario Tender Fruit Producers' Marketing Board. The board is also planning a lunch and learn event in Niagara to which media representatives will be invited to taste locally inspired dishes cooked up by talented chefs from the region. The Province is investing $41,150 in this project.
Guelph Wellington Local Food Initiative
The Guelph Community Health Centre will promote the region's local food to advance economic development, health promotion and a sustainable food system in Guelph and Wellington. Enhanced outreach and marketing will help broaden the original scope of the work of Guelph Wellington Local Food, a conduit of information for people and business that want to support local food. Funds will also support the Guelph Wellington Food Round Table, a new network for coordinated action for a socially just and environmentally sustainable regional food system. The Province is investing $52,441 in this project.
Food Day Canada: Eat Right - Do Right
The Grand River Agricultural Society and partners will host a pubic event on Simcoe Day (August 2, 2010) weekend to celebrate the best of Ontario's food at the Agricultural Society's facilities in Elora. Each commodity group will barbeque their own ingredients, or will provide them in a format that will go with a barbequed food, resulting in an extraordinary array of local foods for event participants and consumers. Development of an interactive website (www.foodday.ca) will allow all Ontario residents to post menus, recipes and photos of their events. For each confirmed posting on that website the commodity participants will make a donation to the Ontario Association of Food Banks. The collaborating partners not only want to grow the Elora event but want to create a solid template that can be rolled out at similar facilities across the province. The Province is investing $23,352 in this project.
Agricultural and Culinary Promotion
The Perth County Visitors Association, Stratford Tourism Alliance, and Huron Tourism Alliance are joining forces to make the region one of Ontario's premiere culinary tourism regions. The partners will enhance and expand the popular Savour Stratford Culinary Guide with a dedicated section promoting Perth County Terroir, the Savour Stratford Perth County Certification program and farm attractions. They will also develop an outreach and educational program to regional hospitality, culinary and agricultural schools and colleges about the importance of local cuisine. The Province is investing $97,388 in this project.
Grown Right Here
The Look for Local - It's Worth It, Grown Right Here campaign was launched in 2009. This year, the campaign will further expand and create promotional materials for farmers, wineries, bakeries, abattoirs, producers, retailers, restaurants and processors that support the brand. A consumer awareness campaign will include radio, local television and newspaper advertising and improvements to the website. The Province is investing $50,000 in this project.
School Safe Soy Butter
School Safe Soy Butter, produced by Hilton Whole Grain Millers Ltd, is a replacement for peanut butter that can safely go to in school lunches, and has additional proven health benefits of soy. Hilton Whole Grain Millers Ltd. will be running a public relations campaign at major grocery retailers focusing on getting information about this Ontario product to school principals, parent councils, allergy support groups and groups. The Province is investing $56,000 in this project.
Taste of Huron
The Taste of Huron is a culinary event, held from August 16 to 28, 2010, that will highlight quality food produced in Huron County. During this event's second year, new activities will include expanded promotional partnerships, a kick-off barbeque at the Huron County Plowing Match, public tours to different agricultural operations, culinary workshops and recipe challenges. Taste of Huron blends agri-business and cultural traditions into a community celebration showcasing the depth of resources found locally. The Province is investing $28,000 in this project.
Grey Bruce Local Food Project
Fresh food producers and processors in Grey Bruce will have more support for their products through:
The Province is investing $39,000 in this project.
Re-inventing the Kitchener Market
The Kitchener Market is focusing on local food with a comprehensive
marketing campaign beginning in spring 2010. The market's newly-renovated
upper level will set the stage for ongoing programming that includes
cooking demonstrations, themed events and recipe giveaways featuring
local chefs, farmers and other businesses. Activities will also
include regional radio and newspaper advertising as well as point-of-purchase
signs, cross-marketing with local restaurants and a presence on
the 'Foodlink" website. The Province is contributing $45,000
to this project.
Raising Elgin County's Profile
Several local food businesses, tourism and development organizations from Elgin County will participate in the London Wine and Food Show, being held in January, 2010. The event will provide greater exposure and more sales for more of Elgin's food and wine makers. The Province is providing $9,500 to this project.
Oxford Buy Local
A farm-based food map showing local farms and food producers will
help build customer numbers and loyalty in Oxford County. The map
will be available in print, via Global Positioning System and on
the web. Once the data is compiled, it will have several uses, all
aimed at improving the competitiveness of the local agri-food industry.
The local Federation of Agriculture is leading the project, and
the Province is providing $20,000.
Buy Fresh at Norwich Farmers' Market
Norwich's farmers' market is attracting more customers with a new advertising and promotional campaign and a new part-time market co-ordinator. The Norwich Downtown Business Improvement Association is making sure the market is staying open for 24 weeks on Friday evenings using a 'Buy Fresh, Buy Local' campaign. The Province is contributing $5,000 to the project.
Huron Perth "Farm-to-Table" Opportunities
The Huron Business Development Corporation is determined to make the most of the agriculturally-rich Huron-Perth area with a multi-layered strategy to increase demand for locally produced food. The project components include: building producer capacity, developing a plan for a business incubator kitchen, networking farmers' markets and creating a website that puts all the information about local food in one place. The Province is contributing $50,000 to the project.
Stratford Garlic Festival
The festival was a great success this year with the help of an
advertising and flyer campaign targeted the Orangeville, London,
Hamilton and the Greater Toronto Area. The campaign helped draw
out visitors to the event, held at the Stratford fair grounds, which
offered cooking demonstrations, garlic braiding demonstrations,
garlic crafts, and lots of information about the history and nutritional
benefits of garlic. The Province provided $12,056 to the project.
Grown in Windsor-Essex
Visitors to Essex Countys restaurants and casino will soon be more likely to find Ontario-grown foods on the menu. The Windsor-Essex Development Commission and the Ontario Greenhouse Vegetable Growers Association are working together to promote the wide variety of locally grown foods to the community, boosting the local economy and providing consumers with safe quality products fresh from the field or greenhouse. The province is contributing $47,500 to this project.
Buy Local! Buy Fresh! Map
If youre looking for fresh produce in Chatham-Kent, youll be able to locate it quickly with the Buy Local! Buy Fresh! map that will showcase the availability of local foods in the region. The map will be available free of charge at local municipal offices, libraries, events and sponsors and partners listed on the map. The province is contributing $9,275 to this project.
Finding Farm Fresh Products in Essex County
The Essex County Federation of Agriculture will develop, promote and distribute a Buy Local map to increase consumer awareness of the products available throughout the County. Through map distribution and a marketing strategy which includes advertising and signage, the Federation aims to create closer relationships between consumers and the Countys agricultural community. The province is contributing $21,000 to this project.
Harvests of Haldimand
The Harvests of Haldimand Local Food Guide and Culinary event will develop a network between food producers, retailers, restaurateurs and tourism-based businesses, to increase awareness of the health and environmental benefits of local foods and its role in stimulating local economic development for the county. The province is contributing $22,000 to this project.
Taste of Huron
The Huron Tourism Association will be showcasing the quality and quantity of food products produced in Huron County from August 24th to 30th this year. The "Taste of Huron" event will include dining and information sessions, educational programs for farmers, corn and pig roasts, farm tours, a gala dinner and much more. The province is contributing $20,500 to the project.
Guelph Culinary Taste Trail
The City of Guelph and the Guelph-Wellington Local Food Initiative are cooking up a terrific year in 2009 -10 in order to get more consumers buying local food and visiting local tourism attractions. The city is extending its 'Grow Guelph' brand to connect locally, sustainably produced food and tourism destinations under a culinary Taste Trail initiative. The province is contributing $79,500 to this project.
Organic Milk Marketing
Organic milk will be served in more Ontario homes as a result of
a new awareness campaign comprising newspaper inserts, radio ads,
brochures, website and trade show participation. Harmony Organic
Dairy Products Inc. of Listowel is leading a marketing blitz to
help increase the consumption of local, Ontario organic milk. The
province is contributing $57,950 to the project.
Promoting Ontario Pickles
Ontario consumers will know more about the availability of Ontario
pickles because of a new marketing co-ordinator, who will work with
retailers, distributors and consumers through trade shows, in store
sampling and other product promotions.
Cooking with Ontario Vegetables
|Creation Date:||21 June 2008|
|Last Reviewed:||21 June 2008|