Ontario Farm Products Marketing Commission Strategic Plan 2010-2013

VISION
Dynamic, competitive agri-food sectors.

 

MISSION
To lead, supervise and direct Ontario's regulated marketing system to effectively adapt to change.

 

Operating Principles
The Commission will provide leadership, direction and support to Ontario's regulated marketing sectors.
Commission activities will be characterized by integrity, transparency, accountability and respect that is earned.
The Commission will strive to make a meaningful positive impact through: proactive efforts to encourage cooperation; issue resolution; and, effective communication along the value chain.

 

Strategic Objective #1

Ensure effective performance of Marketing Boards

Strategies	Measures of Success
Training for Board members, General Managers and senior Board staff	Stakeholder satisfaction; training is relevant, appropriate
Assess "effective performance" of all Boards	Annual review of a Board's performance is completed; Boards are sound, sustainable; good value for producers' money
Develop ongoing, enhanced communications with and among Boards and the rest of the value chain	Communications appropriate to needs Stakeholders satisfied with Commission communications
Commission Regulations (Marketing and Plan) are relevant under current market Conditions	Regulations that impede competitiveness are reviewed; appropriate action taken
Commission solicits feedback from all Boards on Commission Performance	Boards see value in Commission's activities
Commission leads by example	Commission viewed by Boards as professional, well run; practices its own "best practices"

Strategic Objective #2

Foster enhanced stakeholder collaboration to achieve sector solutions

Strategies	Measures of Success
Strengthen Industry Advisory Committees	Participating Boards make a valuable contribution to their sector Improved relations along the value chain; additional value chains
Commission communicates clear expectations regarding working cooperatively with value chain participants	Boards are aware of and responsive to Commissions expectations

Strategic Objective #3

Advance Ontario's interests in regulated marketing

Strategies	Measures of Success
Promote a "Team Ontario" approach	All supply-managed commodities have developed a "Team Ontario" approach when dealing with interprovincial issues and national boards