Conference Explores the Science and Business of Functional Foods

"An ounce of prevention is worth a pound of cure"- a tried and true statement that can certainly apply to human nutrition. Ideally, where should that ounce of prevention come from, our food or supplements? What will consumers shop for in five years time? As Canadians become more aware of the important connection between health and food, they are shopping for foods that are functional; foods that will enhance their health and help in lowering the risk of chronic disease. Moving towards a preventative model for health care, that includes exercise and the consumption of functional foods, can help offset rising health care costs.

Australia is a world leader in adopting a preventative model of health care that promotes functional foods. Is this a model Canada could adopt as well? How will the consumer want to shop for their food in five years? These are questions that will be explored at the Food meets Function Conference the science and business of functional foods being held on June 17 and 18, 2009 at the Best Western Lamplighter Inn and Conference Centre, London, Ontario.

A combination of plenary speakers and breakout sessions will allow participants the opportunity to learn about the latest innovations and cutting-edge research in functional foods. Food value-chain members, dietitians, researchers and health care professionals will benefit from examining the present and future needs of consumers, discussing how to educate a broader consumer base, and investigating opportunities to generate alliances and strategies within the functional food value chain.

For program and registration information on the Food meets Function Conference go to www.foodmeetsfunction.ca or call the Agricultural Information Contact Centre toll free, 1-877-424-1300 (within Ontario) or 519-826-4047 (outside Ontario).