Frequently Asked Questions: Canadian Agricultural Partnership
Market Access Initiative: Targeted Intake

1. How will this targeted programming benefit Ontario farmers and others in the agri-food value chain that are impacted by Canada's trade disruptions with China?

The governments of Canada and Ontario are taking action to assist Ontario farmers confronting market challenges as a result of trade restrictions put in place regarding agricultural imports by China.

Starting on September 3rd, 2019, the governments are accepting applications for the Market Access initiative, a new targeted cost-share funding initiative that can help farming and agri-food sector organizations and businesses impacted by recent trade restrictions to access alternative markets for their products.

Offered through the Canadian Agricultural Partnership (CAP), the Market Access Initiative is expected to be of particular interest to agricultural organizations in the Ontario pork, beef and grain sectors.

This new CAP programming will help open doors, address a variety of emerging priorities and drive further innovation in the province's agri-food and agri-products sectors.

More details about this cost-share programming are available on the Ontario Ministry of Agriculture, Food and Rural Affairs website at: ontario.ca/agpartnership.

2. What different kinds of projects can be supported by this programming?

The Market Access Initiative can help farming and agri-food sector organizations impacted by recent trade restrictions access alternative markets for their products.

Offered through the Canadian Agricultural Partnership (CAP), the Market Access Initiative is expected to be of particular interest to agricultural organizations in the Ontario pork, beef and grain sectors.

This new CAP programming will help open doors, address a variety of emerging priorities and drive further innovation in the province's agri-food and agri-products sectors by focusing on a range of trade efforts under the following project categories:

  • Assessment and Planning for Market Development
  • Accessing Markets and Development of Products or Processes - Domestic
  • Accessing Markets and Development of Products or Processes - International

More details about this cost-share programming are available on the Ontario Ministry of Agriculture, Food and Rural Affairs website at: ontario.ca/agpartnership.

3. Who is eligible for the 'Market Access Initiative'?

Eligible applicants are legal entities from the Ontario supply value chain made up of "for-profit" and "not-for-profit" entities that are directly involved in or support the production, processing and/or sales of agri-food or agri-products for domestic or export markets and have been directly impacted by trade restrictions.

Trade restrictions are defined as tariff or non-tariff barriers or restrictions on the trade of goods and/or services between Canada and one or more other countries that have led to a material negative impact on a business and/or a sector.

4. How much funding support can a successful project receive through the Market Access Initiative?

75 per cent of eligible project costs, up to a specific dollar amount, may be funded through the Market Access Initiative.

Please see the program guidelines for further details on what cost-share is available.

5. When is the cut-off date to submit applications under this intake?

Applications for the Market Access Initiative will be accepted beginning September 3rd, 2019 and will remain open until funding budgeted for the initiative is available.

Program details and forms are available through the Canadian Agricultural Partnership website at: ontario.ca/agpartnership.

6. How much funding has been budgeted to support this intake?

Funding to support the Market Access Initiative will be allocated from the $417 million in strategic initiatives funding provided via the Canadian Agricultural Partnership (CAP) in Ontario.

In Ontario, CAP programming is flexible and provides opportunities to address emerging priorities and challenges faced by our agri-food sector.

This programming and the funding allocated to it will be reviewed to reflect the needs of the sector.

7. How will the Ministry decide which projects get approved?

The government is committed to ensuring that this initiative is focused on delivering maximum value for the agri-food and agri-products sectors. Projects will be reviewed and approved based on alignment with the merit-assessment criteria outlined in the program guide.

8. Are applicants able to stack government funding from multiple programs?

Applicants can only access one funding source under the Canadian Agricultural Partnership for a single project. Applicants may access other government funding, as long as the other programs allow stacking of cost-shared funds. The maximum level of total assistance provided from all sources is 100 per cent of the total eligible costs for Market Access Initiative project categories.

9. How often can I apply for funding and can I apply for more than one project category in a single application?

Applicants can only have one application under consideration at any given time, and the applicant can only apply to one project category in one application. Applicants who have been notified of application decisions may then apply again for funding consideration for another project.

10. Are applicants required to submit a marketing plan?

Yes, applicants applying to the Accessing Markets and Development of Products or Processes- Domestic or International project categories are required to submit a marketing plan to demonstrate that the project has a high likelihood of success in accessing or expanding markets.

However, for applicants that are undertaking initiatives as part of pre-vetted or invitational events (e.g. trade missions), existing materials for such events would satisfy this requirement.


For more information:
Toll Free: 1-877-424-1300
E-mail: ag.info.omafra@ontario.ca