Beyond Production Agriculture Business Information Bundle - Understanding The Marketplace
Introducing a value-added product or service into the marketplace involves market research to determine your best business and marketing approach.
Market research usually takes one of two forms: primary and secondary research. Primary research involves collecting data and information through surveys, interviews, focus groups, or by visiting other farms or business engaged in value-adding. Secondary research involves reviewing reports and studies from other sources such as OMAFRA, other government resources, or research institutes. To develop a strong understanding of the marketplace, you may want to consider a combination of primary and secondary approaches.
The links below will help you get started.
Canada Business Guide to Market Research and Analysis
Consumer Research from Foodland Ontario
Developing a Marketing Plan factsheet - 16-027
Growing Your Farm Profits - Marketing Resources
How to Conduct Market Research
Ontario Agriculture and Food Statistics
Researching the Food Processing Industry
Rural Economic Development Data and Intelligence - Rural Community Statistics
The Importance of Business Intelligence and Marketing Research
For more information:
Toll Free: 1-877-424-1300
E-mail: ag.info.omafra@ontario.ca