Exploring New Market Channels
Grocery retailers, chefs, institutions, and other food buyers
are looking for local product and they want to buy local. Yet, when
it comes to buying from farmers and small food processors, they
say there's often a gap between what they need, when they need it,
and how they do business.
Looking to learn more about different sales channels, how they
work and how to decide which channel(s) may be best for their business?
Consider these two learning opportunities:
- Selling Food to Ontario Workshops
Organized in collaboration with community organizations, these
full-day workshops are catered to the learning needs of local
farmers and food entrepreneurs. Past workshop topics have included:
Market Channel Primer, Basics of Food Regulation, Food Safety,
Consumer Trends, Costing & Pricing, Getting on the Retail
Shelf, Food Labelling Requirements, Setting Up a Food Premise,
and Local Resource Panel. Workshops are intended to provide
a "one-stop-shop" for information that is often challenging
for food entrepreneurs to navigate. Contact the Agricultural
Information Contact Centre (AICC) at the phone or email below
to find out if there is an upcoming workshop in your area.
Beyond the Farm Gate Online Learning
Selling Beyond the Farm Gate is designed to meet the needs
of producers who are expanding from direct market sales into
sales to retail and distributor accounts. You may be expanding
your product line with new items, exploring new value-added
items, or increasing the volume of what you already produce.
You may be adding a few new markets where you are not meeting
the customers directly, or you may be re-orienting your marketing
strategy to sell through distributors. You may already know
what new marketing channels you plan to approach but need to
develop marketing materials and set prices. Or you may be in
the exploration stage.
Each situation is unique; the modules are designed to be flexible,
to meet the needs of producers at different stages and with
different goals. The six modules are:
- Identifying Your Market
- Setting Prices for Your Market
- Planning for Your Market
- Business Planning for Expansion
- Managing the Finances for Expansion
- Implementing Your Marketing Plan
The Selling Beyond the Farmgate course is a project of the Local
Food and Farm Co-operative network (LFFC) with input from the Agri-food
Management Institute's (AMI) and LFFC's extensive network of partners.
For more information:
Toll Free: 1-877-424-1300