Selling Directly to Consumers
Farm Marketing Business Resources publication provides the following
information resources for farmers who sell or wish to sell directly
- Six case studies of farmers who sell direct to the consumer
through a variety of market channels (e.g. On farm Market, Farmers
Markets, festivals and events etc.) explore key problems faced
by the farmers and their successes and challenges in addressing
- Information sheets addressing the importance and uses of Business
Intelligence and Market Research, business use of Social Media,
product pricing issues and selecting the right marketing channel.
- Nine Direct Farm Marketing best management practices are summarized
from the case studies, interviews with farmers and other research.
- Example templates of log sheets that can be used to gather key
information for business decisions.
Farm Marketing Business Resources publication is available as
a free downloadable pdf and along with the three Excel based margin
calculators listed below.
Direct Farm Marketing Margin Calculators
- The Performance
Analysis by Marketing Channel spreadsheet allows you to calculate
or compare margins across six distinct market channels:
- Roadside stand
- On-farm market
- Pick your own/U-pick
- Farmers' market
- Community Supported Agriculture
- Online store/delivery service
- The On-Farm
Processing Recipe Based Costing Tool allows you to analyze
the impact of changes in recipe, ingredient costs or packaging
size on product margin.
- The Cost
of Meat Processing Tool will allow users to calculate the
cost of meat processing per meat product by summarizing the costs
of animal transport, slaughter, further processing into cuts transport
cost for meat pickup.
These margin calculators allow producers to compare and calculate
their margins for selling directly to consumers.
Also check out the Specialty Cropportunities Business
Planning and Marketing