Journey of Ontario Food: from Farm to Plate

• This is a pictographic map that provides an overview of the Journey of Ontario Food: from Farm to Plate. The pictographic map is made up of visuals and statistics that showcase the size an economic significance of the agri-food sector to Ontario's economy.
• The journey begins at the farm represented by visuals of a barn, tractor and a truck. At this stop, there is a green bubble that explains that Ontario is home to almost 49,600 farms that grow over 200 commodities. There is also a white box that explains that Ontario agriculture contributes $4.4 billion in GDP, represents $13.4 billion in sales and supports 68,500 jobs.
• On the map, we follow the truck's journey from the farm to a visual of a food and beverage manufacturing facility. At this stop, there is a second green bubble that explains that Ontario's food and beverage manufacturers purchase an estimated 65 per cent of Ontario's food related farm production. There is also a second white box that explains Ontario's food and beverage processing sector contributes $13.1 billion in GDP, representing $41.1 billion in sales and supports 96,370 jobs.
• On the map, we follow the truck's journey to visuals of a restaurant and a supermarket to signify two ways consumers can access local food products grown on the farm or processed at a food and beverage manufacturing facility. The restaurant represents the food services sector. This stop is accompanied by a third white box that explains that the food services contributes $10.2 billion in GDP, representing $29.3 billion in sales and supports 419,962 jobs. The supermarket represents food and beverage stores. This stop is accompanied by a fourth white box that explains that food and beverage stores contribute $5.9 billion in GDP, representing 181,276 jobs.
• On the map, we now make the journey from the supermarket to the home. This is the final stop on the journey - from the farm to the consumers plate. This stop features a picture of the Foodland Ontario logo. Ontarians are encouraged to look for the Foodland Ontario logo to help identify Ontario food products when shopping at a supermarket, farmers' market and on-farm market or when dining out at a restaurant. At this final stop, there is a fifth green bubble that explains that Ontario's agri-food sector contributes $39.5 billion in GDP, and supports 822,485 jobs.