Journey of Ontario Food: from Farm to Plate
- This is a pictographic map that provides an overview of the Journey of Ontario
Food: from Farm to Plate. The pictographic map is made up of visuals and statistics
that showcase the size an economic significance of the agri-food sector to
Ontario's economy.
- The journey begins at the farm represented by visuals of a barn, tractor
and a truck. At this stop, there is a green bubble that explains that Ontario
is home to almost 49,600 farms that grow over 200 commodities. There is also
a white box that explains that Ontario agriculture contributes $4.4 billion
in GDP, represents $13.4 billion in sales and supports 68,500 jobs.
- On the map, we follow the truck's journey from the farm to a visual of a
food and beverage manufacturing facility. At this stop, there is a second
green bubble that explains that Ontario's food and beverage manufacturers
purchase an estimated 65 per cent of Ontario's food related farm production.
There is also a second white box that explains Ontario's food and beverage
processing sector contributes $13.1 billion in GDP, representing $41.1 billion
in sales and supports 96,370 jobs.
- On the map, we follow the truck's journey to visuals of a restaurant and
a supermarket to signify two ways consumers can access local food products
grown on the farm or processed at a food and beverage manufacturing facility.
The restaurant represents the food services sector. This stop is accompanied
by a third white box that explains that the food services contributes $10.2
billion in GDP, representing $29.3 billion in sales and supports 419,962 jobs.
The supermarket represents food and beverage stores. This stop is accompanied
by a fourth white box that explains that food and beverage stores contribute
$5.9 billion in GDP, representing 181,276 jobs.
- On the map, we now make the journey from the supermarket to the home. This
is the final stop on the journey - from the farm to the consumers plate. This
stop features a picture of the Foodland Ontario logo. Ontarians are encouraged
to look for the Foodland Ontario logo to help identify Ontario food products
when shopping at a supermarket, farmers' market and on-farm market or when
dining out at a restaurant. At this final stop, there is a fifth green bubble
that explains that Ontario's agri-food sector contributes $39.5 billion in
GDP, and supports 822,485 jobs.
The
Faces of Ontario Local Food: 2018-2019 Local Food Report